Follow us @pcr_online MEET THE TEAM
Dominic Sacco Editor
dominic.sacco@
intentmedia.co.uk @Dom_Sacco
CONTENTS
Laura Barnes Staff Writer
laura.barnes@
intentmedia.co.uk @roradrum
REGULARS 6 News analysis 11 Number Crunching 12 Appointments 18 Events 21 Opinion 74 Forward Features
Jade Burke
Staff Writer
jade.burke@intentmedia.co.uk @JadeBurke77
Matthew Jarvis Staff Writer
matthew.jarvis@intentmedia.co.uk @liquidmatt
Andrew Wooden Publisher
andrew.wooden@intentmedia.co.uk @pcr_online
FEATURES 17 Behind the scenes: YoYoTech 24 How to sell IT to schools 27 What teachers want from technology 29 The future of educational tech 33 Interview: Raspberry Pi 34 Educational services 37 Top vendor marketeers 43 Interview: AMD
Carole Eagles Senior Account Manager
carole.eagles@intentmedia.co.uk @PCRCarole
Jennie Lane Senior Account Manager
jennie.lane@
intentmedia.co.uk @jennielane1
Alice Sanz
Production Executive
alice.sanz@
intentmedia.co.uk
Dan Bennett Designer
dan.bennett@
intentmedia.co.uk
Editorial: 01992 535646 Advertising: 01992 535647
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Incorporating
OUT OF OFFICE 76 In the Hot Seat 78 The Last Word
ISSN: 1742-8440
PRODUCTS 57 Back to school hardware and software 67 Recommended products
RETAIL 47 Retail analysis 48 Store of the Month: Eastgate Computers 51 Retail Advisory Board: What do schools want? 52 Mystery Shopper 55 Synaxon Member Profi le: Redstone Computers
COMMENT TEACHERS’ TECH
IT’S TIME to switch your motherboards for mortar boards – Back to School season is upon us once again. The education sector remains a profi table sales avenue for
computer resellers, with school IT investment at an all-time high, but the market is going through a period of change, presenting new challenges and opportunities to resellers. A new computing curriculum will be introduced into schools from September, with a bigger focus on teaching children how to write code, program and understand how computers work – opening the door to devices like the Raspberry Pi mini-PC (you can read our interview with its founder on page 33). 3D printers are still being pushed as educational devices, tablets have taken over the classroom, and the Internet of
“The educational sector remains a profi table sales avenue for computer resellers, but the market is going through a period of change.”
Things and virtual reality could shape it further (see page 29 for a look at the classroom of the future). But as technology improves, it’s important to ask if your local school is actually ready for it. My wife is a teacher so I often ask for her view on new tech aimed at schools. But when I do she always has the same response: “That’s nice, but there’s no budget for it.” Teacher ‘favourite’ Michael Gove also
stepped down as Education Secretary in July, so you can expect the sector to go through more changes in months to come. To help you make sense of it all, our guide on page 24 explains how to sell IT to schools, we speak to a school about what they want from tech on page 27, while our services roundup on page 34 takes a look at some distributors’ education offerings. We also sent our mystery shopper
out to fi nd the best laptop for learning on page 52, while our sector guide features the latest hardware and software for the classroom over on page 57. We hope this Back to School issue
helps to get your business to the top of the class this summer.
Domonic.Sacco@
intentmedia.co.uk
CONTENTS & COMMENT
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