Retail Only Is the price right?
After Dixons’ CEO said the retailer’s prices are now more in line with online etailers, PCR decided to put his claims to the test...
GOOGLE CHROMECAST
Currys/PC World: £249
APPLE IPAD MINI
Amazon: £195 Argos: £249 John Lewis: £249
Currys/PC World: £30
Amazon: £29.55 Argos: £30 John Lewis: £30
HP PRINTER DESKJET 2540
LG 32LB580V 32-INCH FULL HD FREEVIEW SMART LED TV
Currys/PC World: £323
Amazon: £298 Argos: £323 John Lewis: £329
Mystery Shopper On the Frontline Comment
Store of the Month Counter Insurgent
APPLE COPYCATS, BEWARE
APPLE LOVES a trademark and the fi rm has fought many a court battle with technology manufacturers that have copied the look of one of its popular i-devices. But now tech retailers in the UK and Europe must also be aware of infringing on an Apple patent, as the fi rm has been granted permission to register its store design and layout as a trademark by the European Court of Justice.
It has become somewhat of a trend, especially for new stores, to give themselves the ‘Apple’ look. But while there are always things to learn from the biggest companies, retailers will now have to make sure they broaden their horizons when looking for inspiration.
“It has become somewhat of a trend, especially for new stores, to give themselves the ‘Apple’ look.”
July saw the return of Independent Retailer Month, a project dedicated to helping High Street retailers up and down the UK improve their stores and bring in more customers. There are also areas such as the Flux Innovation Lounge that give people the chance to check out brand new retail tech that they may want to fi t themselves.
Currys/PC World: £39.99
Amazon: £39.99 Argos: £39.99 John Lewis: £39.95
And remember, it’s just the layout of the stores that Apple is concerned with in this instance. There is still lots to learn and to be inspired by when it comes to the company’s in-store customer service, the way it treats its staff and customers, and the kinds of technology it not only sells, but actually uses in-store.
Laura Barnes
Laura.Barnes@
intentmedia.co.uk PCR takes soundings from its Retail Advisory Board on the biggest issues in the industry. The current members are: RETAIL ADVISORY BOARD
Craig Hume, Utopia Computers
Jason Eccles, SimplyFixIT
Lorelei Gibb, Dolphin Upgrades
Mike Barron, Synaxon
Naeem Adam, The Co-operative
Duncan Rutherford,
Dabs.com
Steve Ling, Overclockers UK
Jonpaul Warren, Ebuyer
Tim LeRoy, Novatech
Dean Kramer, Dixons
CK, YoYoTech
Jat Mann, PC Pal
Iain Shaw, Brigantia
Phil Browes, HMV
www.pcr-online.biz
Phylip Morgan, Network Group
Vaughan Shayler, CompTIA
Juliet Ward, Argos
Gavin Holder, GHI Computers
Chris Innes, Micro Plus
James Gorbold, Scan Computers
John Church, Shop Direct
Will Fletcher, Toys “R” Us
David Chorlton, Maplin
William Jones, John Lewis
PCR August 2014 | 47
PRICES CORRECT AS OF JULY 16TH
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