TOP TECH MARKETEERS
masters Marketing
As the line between traditional computing and consumer electronics continues to blur, PCR rounds up the top tech marketeers for each of the biggest 25 brands globally in terms of annual revenues…
INÈS VAN GENNIP, MARKETING DIRECTOR, SAMSUNG ELECTRONICS UK & IRELAND Inès van Gennip is
responsible for managing the marketing activities across four different categories: mobile, tablet, camera and NPC. She has previously worked as brand director at Samsung’s European headquarters, where she developed various initiatives.
PHILIP SCHILLER,
SENIOR VP, WORLDWIDE MARKETING, APPLE With more than 25 years of experience, including 20 years at Apple, Philip Schiller is a veteran tech marketer. After graduating with a Bachelor of Science degree in Biology from Boston College in 1982, he went on to work at Macromedia, and Norton, before moving across to the US tech giant Apple.
REBECCA SHEARS,
HEAD OF MARKETING, PPS, HP UK & IRELAND Having headed up the marketing team at HP for more than four years, Rebecca Shears previously held senior roles at T-Mobile and BT. She has worked on many high profi le brand campaigns for HP, including HP’s partnership with the Universal Music Group, bringing events to the UK.
MARTIN BECKWITH, SME MARKETING AND UKI MARKETING OPERATIONS MANAGER, IBM UK Beckwith offers a guiding hand to the marketing of IBM’s solutions for a smarter planet to its SME clients and partners. He is also the operations manager for IBM’s marketing division, where he oversees the management of budgets and the associated business control.
LUCY HEARN,
UK MARKETING MANAGER, DIGITAL MEDIA GROUP, HITACHI
Lucy Hearn started her career as a buying intern at retailer John Lewis, before moving to marketing and inside sales support at Spigraph UK. She moved to Hitachi Digital Media as marketing executive in October 2013 and now works as marketing manager for the group.
PHILIPPA SNARE, CHIEF MARKETING OFFICER, MICROSOFT UK Philippa Snare has worked in the internet industry for over 20 years and is a qualifi ed web developer. She began at Scoot, building a dotcom business growing £100 million in classifi ed ads. In 2000, Philippa joined Microsoft in MSN and grew online services by 300 per cent in advertising revenue.
BECKY GREEN,
UK & IRELAND PRODUCT MARKETING SPECIALIST, PANASONIC
Becky Green is responsible for developing and maintaining marketing, advertising and promotional strategies in Panasonic’s Security division. She has worked across a number of product categories, including Broadcast Cameras and Industrial Medical Vision.
PHILIP OLDHAM,
HEAD OF B2B MARKETING, SAMSUNG UK & IRELAND Since July 2012, Philip Oldham has been the head of B2B marketing for Samsung UK & Ireland. He is responsible for overseeing all marketing activity for Samsung’s B2B products and solutions in a variety of markets. Philip has over 12 years experience in B2B marketing roles.
TAREK BOUDOUR, HEAD OF MARKETING, TOSHIBA UK
Tarek is responsible for managing the marketing team for Northern Europe (UK, Ireland & Nordics). He has extensive experience in delivering fully integrated marketing strategies for Toshiba’s key consumer electronics products, helping to differentiate Toshiba from its competitors.
SIMON HALL,
MARKETING UK COUNTRY HEAD, DELL
Simon Hall is the UK country head of marketing for Dell, with over 15 years’ experience in the IT industry. He holds a leadership position at Dell UK, overseeing UK marketing across all segments including consumer, small business, medium enterprises, and large institutions.
www.pcr-online.biz
PCR August 2014 | 37
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