TOP TECH MARKETEERS
FRANCES ASHCROFT, DIRECTOR OF MARKETING, INTEL NORTHERN EUROPE Frances Ashcroft worked with some of the biggest brands in the automotive and technology industries, including Volkswagen, Mitsubishi and Nokia, before she joined Intel. A firm believer in the value that good marketing can add to the business, she has been continually successful.
ANDREW DITCHBURN, MARKETING MANAGER, GIGABYTE UK A technical product
management and marketing expert, Andrew has been connecting business, people and products through technology for more than a decade. With experience in international marketing and sales, he promotes
Gigabyte’s product portfolio throughout the UK.
MARK THACKARA, NATIONAL MARKETING MANAGER, CONSUMER PRODUCTS, OLYMPUS UK Mark Thackara is the UK national marketing manager for Olympus – the tech vendor well known for its cameras and other products within consumer electronics. He represents the brand on several levels, and is responsible for the brand’s marketing strategy in the UK.
JACKIE NIXON,
HEAD OF MARKETING. CISCO UK & IRELAND Jackie Nixon joined Cisco in 2008 and now heads up marketing for the UK and Ireland. She dipped her toe in the technology industry while working in a PR agency on the rollout of the National Program for IT. She then took the plunge working for Microsoft, prior to moving to Cisco, six years ago.
SIMON CARTER,
EXECUTIVE DIRECTOR OF MARKETING, FUJITSU UK & IRELAND
Simon Carter is part of the UK and Ireland executive leadership team for the £27 billion global IT company Fujitsu. He is responsible for all marketing activity in the region, from marketing strategy to customer insight, to advertising across different sectors.
BEN WALSH,
HEAD OF MARKETING, UK & IRELAND, HTC
Ben Walsh has developed advertising campaigns across some of the UK’s most successful brands including Vodafone. After joining Samsung, he has since switched to the smartphone innovator HTC, where he led strategic positioning around the brand, before becoming head of marketing in the UK.
ADAM POOLE, EUROPEAN & UK MARKETING BUSINESS STRATEGY DIRECTOR, CANON
After joining Canon in 2004, Adam Poole is now responsible for channel marketing as well as B2B marketing for Canon UK and Ireland. He delivers the B2B revenue, profit market share objectives and governs the B2B mid term plan.
MIKE ETHERINGTON, MARKETING DIRECTOR, LENOVO UK & IRELAND Mike Etherington is Lenovo’s UK & Ireland marketing director with overall responsibility for all consumer, retail, social and digital campaigns within the region. Mike also heads up the EMEA digital team, defining the company’s overarching strategy across the area.
SASHA DZHURAS-DOTTA, CONSUMER LIFESTYLE MARKETING DIRECTOR, PHILIPS UK & IRELAND A marketing professional with solid and progressive experience in blue chip FMCG/consumer electronics including consumer marketing and sales, Sasha has experience in Europe, Middle East, and Africa markets, as well as regional and global roles.
LUCY LINCOLN, SENIOR CHANNEL MARKETING MANAGER, BULLGUARD
Lucy Lincoln has a career focused on the IT tech sector spanning over 14 years. Lucy focuses on security software – both B2B and consumer – and solely on consumer at BullGuard. Her mission at BullGuard is to ensure partners feel valued, and part of the BullGuard family.
SVEN RATHJEN, EMEA SALES AND MARKETING VP, WESTERN DIGITAL Sven Rathjen, a native German working in WD’s Munich office, has 20 years of experience in the IT industry – seven at WD. Sven’s team were instrumental in the development of WD Red NAS drives. Sven also says WD’s Black Monster Cup has been a massive success in Europe.
JOHN SWATTON,
UK MARKETING MANAGER, ASUS
After spending 12 years in a variety of marketing roles for UK OEMs, John Swatton joined ASUS in 2008 and leads the team responsible for all branding, product marketing, retail marketing and PR for ASUS in the UK. He is also responsible for the UK execution of global brand awareness campaigns.
CAROLYN ANDERSON, HEAD OF CONSUMER MARKETING AND RETAIL, LG UK & IRELAND
With a background in sports marketing, Carolyn Anderson moved into the world of consumer electronics when she joined Samsung in 2006. A second stint then followed in 2010 where she managed the activation of Samsung Mobile’s London 2012 Sponsorship.
ADAM CIERNICKI,
UK CHANNEL MARKETING SPECIALIST, SEAGATE Adam Ciernicki is a UK channel marketing specialist at hard disk drive and storage solutions specialist Seagate, having joined the company in January 2013. Adam has a strong technology background and over 12 years of experience in the IT business, growing Seagate’s business in the region.
JEREMY GILBERT, GROUP MARKETING MANAGER, NIKON UK Heading up UK marketing operations for camera specialist Nikon, Jeremy Gilbert is responsible for promoting the brand, whether it’s the latest products from the Digital SLR Camera D4 and the Compact Digital Camera Coolpix S800c – or even EDG Binoculars – to the services it provides.
38 | PCR August 2014
www.pcr-online.biz
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80