Accessories Launch Pad. Specifically aimed at new smaller brands, the Accessories Launch area reflects Pure London’s proposition as a truly international show and will play host to brands including Indian jewellery designer Felix Bendish, innovative scarf brand Cloppies, And Mary distinctive jewellery and headwear brand Mu Du London.


Away from accessories in the National Hall


Gallery, in the footwear section, and returning to Pure London this season as the headline category sponsor of footwear is global footwear distributor and licensee Highline United Europe.


Highline United Europe will have a large stand and will show the SS15 footwear collections from its suite of brands including French Connection Footwear, Elie Tahari, Luxury Rebel, Nylo and award-winning designer Julian Hakes.


Also returning to Pure London this season after


a successful show in February are footwear brands including Portuguese footwear brands Lemon Jelly and Fly London, Australian brand Sol Sana, Spanish brand Pikolinos plus a host of other brands including Moda in Pelle, Esska, Ipanema, Mel Dreamed by Melissa, Goldmud, Mustang Shoes, Caprice, Unisa, Wonders, Vanilla Moon, Birkenstock, Butterfly Twists, Laceys Footwear, Minnetonka & Blundstone, Gardenia Copenhagen, Ravel and Babycham. Betsy/Keddo, Laidback London, Cocorose, Rapisardi, Rebeca Sanver and Geox.


In addition Pure London’s re-edited footwear


section will also provide the perfect platform for brands that are exhibiting at the show for the very first time. Launching at Pure London in August is Portuguese footwear brand Cloud Footwear. Combining comfort with an attractive aesthetic, flopZ will be showcasing their colourful coral reef inspired flip flops, which contain an innovative massaging gel texture. Launching for the first time UK footwear brand Fred’s Shoes presents their unique leather and suede flats for the stylish lady in emerging brands. Air & Grace London, Havva and Cleo B showing her footwear and shoe accessories in emerging brands area.


American brand Salt-Water Sandals will debut at


the show with their collection of leather footwear, as will A & E London, whose quality leather creations are crafted in Spain and feature a host of boots, heels and sandals. Our Soul have injected the essence of Portuguese culture into their SS15 collection, which sees contemporary, casual and chic designs across with primarily comfortable styles. Their collection includes flats, boots, low heels and trainers.


Also new this season is established kids footwear


brand Lelli Kelli as well as Romanian brand Papucei, Greek brand Sorelle plus Brenda Zaro, Bunker, Elia B, J Reinaldo, A&E London, Claudia Ghizzani, La Strada, Cris Brazil, UKIES, Behr Mania, Love Winter and Pimitentos to name but a few.


At the forthcoming show, Pure London is also


delighted to welcome back several footwear brands after one or more seasons’ absence including the likes of Jeffrey Campbell, Peter Kaiser, Pretty Ballerina, J Shoes and Lodi/Gadea,


With more brands re-edited in new areas,


this is set to be the best Pure London yet for footwear and accessories incorporating brands from all over the world reinforcing the show’s proposition as providing a truly international buying experience.


Vicky Ogden added: “This season at Pure


London is extremely exciting for footwear and accessories brands. The brands have been given space to breathe in carefully re-edited areas leading to an improved show experience for both brands and buyers alike.”


For more information on the forthcoming show or to register to attend Pure London visit www.purelondon.com


To enquire about exhibiting in the footwear and accessories areas,


email: Vicky.ogden@i2ieventsgroup.com Tel: +44 (0)203 033 2013


JUNE/JULY 2014 • FOOTWEAR TODAY


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