This page contains a Flash digital edition of a book.
Enabling growth Firstly it is important to select a system that not only meets your requirements now, but is scalable and can expand as your business grows. For example, live sales and live stocks are crucial as your e-commerce business grows. Also, many larger retailers use special software to monitor, investigate and diagnose branch and web sales performance issues.


Just because you only have one or two


shops now, doesn’t mean that you won’t have ten or twenty shops in five years time.


Easy Integration - keep your options open Ensuring that all your business systems


speak to each other is crucial. It enables the fast flow of information enabling better analysis improving commercial decisions.


Your product and stock file is the lifeblood


of your business, so make sure that whatever system you select, that the EPOS, stock control and retail management can easily interface with any other systems you use, for example your ERP, manufacturing, wholesale, e-commerce platform, planning, financials and warehouse logistics.


Taking this approach means that


diversification or changes in your business will be that much smoother because you have one core system.


Sales & Marketing Manager


Phillip Moylan, .


T ablet EPOS international screen This also enables retailers to reap the


benefits of best of breed solutions for e-commerce, mail order, EPOS, wholesale, manufacturing and finance because the development time is shorter and as a consequence, costs are cheaper and software both up-to-date and feature rich.


Franchises and Multi-lingual EPOS Selecting a system that is multi-lingual is a


must if you plan to open stores abroad. Being able to use the same system across all your operations both at home and overseas saves time and expense and ensures that stock can be managed centrally and that information is available to support company-wide strategic decision making.


If you are considering having franchises it is important to decide on the level of control and visibility that you need. Retailers can take a pro-active approach to their franchisees by supplying EPOS tills that have connectivity to the head office. This way you can see what lines are selling well and the franchisee can place reorders more easily.


e-commerce and m-commerce As the whole retail experience is now


a combination of your store and your website, shoppers expect to be able to flip between the two almost seamlessly. This goes for the device that they access your website from as well. It is important that your website is optimised to look good and work well on any device.


Many retailers typically look to upgrade


or refresh their e-commerce platform every couple of years to keep up with the latest look and feel. If you have your product information in an easily accessible format, changing your website should be relatively straightforward.


For more information about Eurostop’s


innovative Retail Management solutions please visit:


www.eurostop.co.uk


or call Phillip Moylan on 020 8991 2700 or email: phillipm@eurostop.co.uk


So in summary, to future proof your retail


systems and get the most from your investment in technology choose a system that does more than you think you will need. Keep your product information in a standard file format that is easily shared with other business systems. Select systems that are flexible, multi-lingual/multi-currency, and that can run on different types of device.


About Eurostop Founded in 1990, with operations in


London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.


Eurostop’s EPOS and retail management


solutions are used worldwide across UK, mainland Europe, US, Canada, China and extensively throughout Asia Pacific.


As well as advising on and supplying


suitable hardware, Eurostop also undertakes training, support and custom development.


Its systems are available in several


different languages including Chinese. All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.


JUNE/JULY 2014 • FOOTWEAR TODAY


• 23


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44