SUSTAINABILITY
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LOOKING AT BUSINESS STRATEGY THROUGH THE SUSTAINABILITY LENS
by VINCENT NEATE Partner, KPMG
Sustainability is no longer seen as simply a ‘nice to have’, but can it drive a whole business approach? Vincent Neate looks through the sustainability lens at a rapidly changing world.
© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member fi rm of the KPMG network of independent member fi rms affi liated with KPMG International Cooperative, a Swiss entity. All rights reserved. I
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n the aftermath of 2008, many of us thought that an early casualty would be the idea of sustainability and yet, despite restrictions on discretionary spend, despite its critics and the fact that some programmes have been seen as little more than ‘greenwash’, sustainability is a concept that seems to be growing in signifi cance.
KPMG’s sustainability team have been working with clients for more than 15 years and we’ve seen a seismic shift in the use of the word ‘sustainability’ since 2008. For those company directors who really seem to understand it, it’s no longer just about environmental protection (if it ever was). Rather, it’s become a lens through which to view the whole business strategy.
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