CONTENTS FOCUS 3 / 29 / 04


FLIGHT TO VALUE / 21


A rethink of the product portfolio


CLIENT INTERVIEW WITH


GETTING THE CREDIT FOR R&D Do you fully appreciate the potential tax credits?


/ 11


LOOKING AT BUSINESS STRATEGY THROUGH THE SUSTAINABILITY LENS / 15


PAUL POLMAN, CEO UNILEVER / 04 Putting business at the service of society


DEALS OR NO DEALS? / 09 The trends


driving acquisitions


A FORTIFIED APPLE A DAY / 12


The emergence of pharma foods


Running the gauntlet of cannibalising sales and driving down margin


CONSUMER INSIGHTS PANEL


RISK IN THE BOARDROOM / 24 Consumer goods companies are behind the curve


© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member fi rm of the KPMG network of independent member fi rms affi liated with KPMG International Cooperative, a Swiss entity. All rights reserved.


WHY DISCOUNTS DON’T ALWAYS ADD UP FOR FMCG / 18


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