BACK TO CONTENTS
FOCUS 11 CONSUMER INSIGHTS PANEL FMCG FROM THE OUTSIDE IN Click here to meet the panel
The Consumer Insights Panel is a forum of thought leaders with extensive FMCG experience that have come together to discuss, debate and challenge ideas and customer insights on a quarterly basis.
Consumers, Brands and Corporates Loyalty and trust at the centre of strategy
The panel recently held their inaugural debate, which looked at the relationship between consumers and brands in terms of loyalty and trust.
The survey revealed that consumers are highly suspicious of FMCGs’ corporate responsibility programmes and are shunning companies’ websites in favour of peer-to-peer review sites.
Of the 2,000 consumers questioned, 66% said they believe that FMCG companies are doing the bare minimum when it comes to improving their treatment of suppliers, ethical leadership and having a robust environmental policy. 60% said they don’t always believe what these companies say they are doing.
Download the report here
View the website here
© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member fi rm of the KPMG network of independent member fi rms affi liated with KPMG International Cooperative, a Swiss entity. All rights reserved.
CIP
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66