EDITORIAL
FOCUS 2
KPMG: FOCUS ON CONSUMER GOODS LIZ CLAYDON, Partner
W
elcome to our second edition of Focus on Consumer Markets, in which we delve into some of the issues that we believe really matter to
consumer products organisations.
It doesn’t seem like three months ago that we published the fi rst edition. As always, the year is rushing by and the corporate agenda feels as full as ever.
Almost every week that passes brings another survey telling us that the economy has picked up and that the recovery is underway, but will this translate into a better market for consumer
goods companies? It is still deeply competitive on the high street with consumers as price conscious as ever. But a growing economic optimism means that an increasing number of companies are looking at ways of capturing growth opportunities.
Nevertheless, with pricing still a key issue we present here two articles examining discounting strategies and the ‘fl ight to value’.
We also examine risk in the boardroom and ask whether consumer goods companies are behind the curve, and what they can do to catch up.
Our newly formed Customer Insights Panel discusses the elusive relationship between brand trust and customer loyalty, and asks how organisations can build a stronger link between the two.
And, in our keynote article, we are delighted to have Paul Polman, CEO of Unilever, outlining his vision for the company and its approach to creating a corporate culture, values and ethics.
I do hope you enjoy the publication. We would be delighted to hear any views and feedback you may have.
Liz Claydon UK Head of Consumer Markets
Liz Claydon on gender diversity and her experience as a senior female executive Cracking the Code: A gender intelligent approach to developing corporate leaders
A recent report from KPMG, global business psychologist fi rm YSC and the 30% Club on gender intelligent approaches to developing corporate leaders. It covers a cross-section of FTSE 100 and FTSE 250 companies, accounting for more than 680,000 employees.
The fi ndings dispel some of the common gender diversity myths in the workplace and highlights three key things that organisations could focus on to adopt a more gender intelligent approach to improving the health of their talent pipeline.
Click here to read the full report.
© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member fi rm of the KPMG network of independent member fi rms affi liated with KPMG International Cooperative, a Swiss entity. All rights reserved.
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