australia: cities and winelands 26 FEATURE
Australia
WINELANDS CITIES AND
Australia’s cities are abuzz with foodie innovations,
markets and restaurants. Match them with nearby wineries and you have a winning combination say Jo Austin and Julie Baxter
T
he recent royal tour with baby George did much to raise the profi le
of Australia. And the launch of Austravel’s slightly mad long-weekend in Australia showed just how accessible it has become. Not likely to become an all-time top-seller, it did however show shorter trips downunder are do-able, and fed into Tourism Australia’s (TA) efforts to position the destination for two-week breaks. TA has been working to raise the profi le
of culinary experiences through its Restaurant Australia campaign (australia. com/restaurantaustralia) involving almost 700 Australian businesses and TA MD, John O’Sullivan, said: “Our research shows ‘food and wine’ is a key factor in holiday decision-making and the most important emotive trigger. " Research also showed that past
visitors ranked Australia’s food and wine experiences second in the world to culinary giant France so focus on the cities in combination with the winelands and the product should tick all the boxes.
�ADELAIDE SOUTH AUSTRALIA The City: Lonely Planet recently named Adelaide one of the world’s top 10 cities to visit in 2014. With many historic buildings, wide streets and many restaurants and cafes (especially in Peel Street), it is easy to explore. Built on a grid-system and surrounded by parklands, the Adelaide Hills and major beaches are less than a 30 minutes drive. The city has a vibrant arts and cultural scene with the Festival Hall and newly-expanded Adelaide Oval at its heart. The Oval hosts 40 major sporting events and concerts each year. Newest hotels are the boutique-style Franklin Hotel, and the quirky Majestic Minima featuring
extensive wall art. The Winelands: With 18 distinct wine regions and 200 cellar doors, the city justly claims to be the wine capital of Australia and has the National Wine Centre of Australia in the city itself. The famous Penfolds Magill Estate,
which has a new restaurant, is just a 15 minutes drive from the city. Beyond this, choices include the Barossa Valley, the Clare Valley, McLaren Vale, the Adelaide Hills and Coonawarra. Two or more regions are often grouped together
www.sellinglonghaul.com
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