NEWS YOU CAN USE — CRUISE NEWS
Hapag-Lloyd earmarks Hanseatic to serve ‘UK and international markets’
Hollie-Rae Merrick
Hapag-Lloyd Cruises is to start promoting sailings on it ship Hanseatic to the UK market and stop actively pushing itineraries on expedition ship Bremen. The German cruise line is
dedicating Bremen to German- speaking markets and will instead push Hanseatic to the “UK and international markets”. Hanseatic will next year offer 11 itineraries ranging from 15 to 20 days including sailings to Antarctica, Chile, Greenland, the Arctic and the Amazon.
All cruises are operated in English and German, with daily programmes, announcements, lectures and Zodiac tours in English. The line’s 18-night Antarctica
Expedition cruise, departing from Ushuaia, Argentina, on January 22, leads in at £8,900. Hapag-Lloyd is also promoting luxury ship Europa 2 to the UK market. It aims to increase the proportion of British passengers on the vessel from less than 5% currently to 15% by 2016. Mike Flanagan, sales
representative for the UK and Ireland, said a small number of
Bremen will no longer be promoted to the UK market
loyal agents currently worked proactively with the line, but that he’d like to see that number rise. “We want to be in the mix with the other luxury lines so that when a customer comes in and wants that type of cruise the agent
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PORT SPOTLIGHT: ANTIGUA F
amous as the Caribbean island with 365 beaches – one for every day of the year – Antigua is a top spot for folk who like to feel the sand between their toes, but there are plenty of other attractions for cruisers with a day in port. Antigua is one of the Leeward Isles, sandwiched between St Kitts and French Guadeloupe, and played a leading in the Anglo-French wars during colonial times because English Harbour, in the southeast of the island, provided a safe and protected hideaway for British naval ships. English Harbour is also the site of Nelson’s Dockyard, a restored naval station
which today is one of the chief attractions in Antigua and also the last stop (with entrance included) on
Cruisingexcursions.com’s Panoramic St John’s tour of the island. A great introduction for first-time visitors to Antigua, the tour takes 3.5 hours and includes a drive through St John’s, the capital, and a stop at Shirley Heights for views across to the islands of Guadeloupe and Monserrat. The price is a very reasonable £36.87pp, which includes pick-up and drop-off at the port, which is in St Johns, so it’s easy to explore more once the tour is over. For clients on a return visit,
Cruisingexcursions.com has a four-hour tour to Runaway Beach, which includes transport to and from the beach and two fruit or rum cocktails (£26pp); a chance to swim with stingrays (£69pp); and a thrilling 30-minute helicopter ride over Antigua’s coastline (£160.37pp). Water babies will love a 5.5-hour catamaran cruise along the island’s
northwest coast, which includes time for snorkelling at one of Antigua’s reefs. Once everyone is back on board, you’ll sail to a beach for a West Indian-style lunch buffet on the sand with drinks included (£101.38pp). JANE ARCHER, CRUISE SPECIALIST
Archer Jane
thinks of us,” he said. Hapag-Lloyd is also looking to
work with more operators to help push its product, and will hold an agent fam on board Europa 2 in Southampton in June.
hl-cruises.com
1 May 2014 —
travelweekly.co.uk • 23
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