NEWS YOU CAN USE — DESTINATION NEWS
DESTINATION NEWS YOU CAN USE
Oman launches TV advertising campaign in the UK Spanish campaign aims to achieve 100% tourist satisfaction
Chloe Berman
Oman is to air its first UK TV advertising campaign this year. The ad will appear on a variety of channels over the summer, with full details to be revealed soon. The Oman Ministry of Tourism will also sponsor the British Beach Polo Championships in Dorset for the first time in July. British visitor numbers to Oman increased by 10% to
Oman will sponsor
10%
Increase in British visitor numbers to Oman in 2013
133,500 in 2013 and Irish tourist numbers jumped by 21% to 7,450. The tourist board expects
further increases this year, especially to the capital, Muscat, where capacity has grown with the addition of 720 rooms. This year has already seen the opening of the first five-star resort, Salalah Rotana Resort, while the five-star Alila Jabal Akhdar is due to open on May 8 in the Hajar Mountains. The View, a luxury eco retreat with 30 pod-style rooms near Al
Hamra, opened last year. New terminals at both Muscat and Salalah airports are due to open this year. The destination is keen
to promote opera tours, spa holidays, luxury travel, glamping, bird-watching and scuba diving, and the opening of the Oman Botanical Gardens. Agents who complete the
training at
Omanacademy.com can be in with a chance of winning a Google Nexus 7 tablet, Amazon Kindle or £10 Love2shop voucher. Agents will also receive £10
vouchers when they register a booking for seven nights or more at
Omanbookingrewards.com.
omantourism.gov.om
the British Beach Polo
Championships in Poole in July
DESTINATION NEWS IN BRIEF
Brazil reveals online guide for World Cup tourists Brazil’s Ministry of Sport has produced a website for football fans going to next month’s Fifa World Cup. The site has information on transport, attractions and local culture in the 12 host cities.
copa2014.gov.br/en/servicos
Butlins Bognor Regis starts Dino Babies 3D kids’ show Butlins Bognor Regis has added a new show for children. Dino Babies 3D is a musical featuring four dinosaur puppets who come to life on the big screen. Tickets cost £5.
bourneleisuresales.co.uk
The Spanish National Tourist Office has launched a global digital campaign called ‘The More You Live It, The More You Like It’, which aims to achieve 100% holiday satisfaction from visitors and boost the number of repeat visitors. The tourist board claims nine out of 10 visitors to Spain want to return and is on a mission to encourage that 10th visitor to give the country another try. The team will be hitting the
streets of cities across the globe looking for members of the public who are willing to give the country a second chance. Candidates will be filmed saying what it is they do and don’t like about the country and it will then be up to a public vote on Spain’s social media channels to determine who the tourist board should send to Spain. Enrique Ruiz de Lera, director of the Spanish Tourist Office in London, said: “In 2013, 60 million foreign visitors travelled to Spain with nine out of 10 saying they would like to return and it is this incredible loyalty that we want to harness.”
themoreyouliveit.co.uk
20 •
travelweekly.co.uk — 1 May 2014
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