NEWS — ANALYSIS
Family holiday bookings for
summer 2014 are up 4% year on year
There is evidence that burgeoning confidence in the economy is spurring holiday bookings. IAN TAYLOR reports
The UK economy grew at its fastest rate in four years in the first three months of 2014, confirming a fifth quarter of growth. It’s quite a turnaround from a
year ago when there were fears of a ‘triple-dip’ recession. The improvement is reflected in the latest Deloitte Consumer Tracker and overseas-holiday booking data from industry analyst GfK.
Deloitte Consumer Tracker Let’s take the quarterly Consumer Tracker first. Published last week, this shows consumer confidence at its highest since Deloitte began the index in 2011. In a summary, Deloitte notes: “All measures of confidence are up in Q1 2014 compared with the previous quarter and overall confidence is 11 points higher than in Q3 2011. “Consumers
feel more
to improve in discretionary categories, especially big-ticket items such as holidays.” The tracker concludes: “Consumers…intend to sharply increase spending in discretionary categories.” This is heartening, although the number of consumers who see things improving are outnumbered by those who don’t. What is important is the
“Confidence around the
optimistic about their financial prospects. Confidence around the level of disposable income and level of debt improved significantly.” The measures of disposable income and debt both increased by seven percentage points. Deloitte also notes “fewer people experiencing a loss of income”. It goes on: “Spending continues
level of disposable income and level of debt improved significantly”
direction of the tracker, which is based on a survey of 3,000 UK adults. It suggests net confidence in disposable income has improved from -40% two years ago – the difference between those feeling more confident and those feeling less – to -20%, while confidence in job security has improved from -10% to -5%. An increase in discretionary spending is reflected in the fact that -12% spent more on restaurants, hotels and short breaks in the past three months compared with -17% a year ago,
and -4% spent more on holidays against -8%. In the words of Deloitte head
of travel, hospitality and leisure Graham Pickett: “Lower inflation, easier access to credit, historically low interest rates and an improving job market have all helped consumers be more positive.” When it comes to spending
10 •
travelweekly.co.uk — 1 May 2014
intentions for the current quarter (April to June), holiday spending is in positive territory for the first time since the tracker began: +1% compared with -7% a year ago – although spending on restaurants, hotels and short breaks remains negative at -11%.
GfK booking data Latest GfK booking figures broadly reflect this improving picture. In March, bookings for this summer were flat year on year, with revenues 2% down, but bookings for the season-to-date remain up 1% and family bookings up 4%. All-inclusive bookings are doing
even better, up 5% for the season, and accounted for 40% of all bookings in March. GfK attributes the decline in
average price largely to purchases of shorter-duration holidays, with seven-night breaks accounting for half of all passengers in March and two-week durations less than a quarter.
The top-five destinations for
growth in March were all in Europe – Greece, Spain, France, Cyprus and Italy – with GfK suggesting shorter durations are leading consumers to prefer shorter flights. Tellingly, GfK notes the largest
falls in passenger numbers year on year were to the US, Egypt, China, Thailand and Australia. Winter 2013-14 looks set to end
2% down on last year following an 11% decline in bookings year on year in March, but with average
prices for the season up 2% driven by a 5% increase in the sale of package holidays and in line with operators having less to sell late. Bookings for winter 2014-15
were up 3% in March, and package sales up 6% – the fifth month out of six that bookings for this season have been up year on year.
Summer 2014 All bookings: season to date
+1%
All-inclusive sales: season to date
+5%
Winter 2013-14 Average sales price: season to date
+2%
Winter 2014-15 Bookings: March 2014
+3%
ANALYSIS
Economic upturn boosts bookings
PICTURE: ISTOCK
➧ SOURCE: GFK
➧
➧ ➧
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