Front Gate
parkworld-online.com
BigQuestion
How do you engage with your guests via mobile/cell phone, both in and outside the park?
Stephen Pastusak, Jolly Roger Parks, USA: We have always been on the cutting edge of internet technology and we pride ourselves in bringing easier and more efficient ways to do business with mobile devices and cell phones. Before visitors arrive they can find us on the web, Google+ and Google Maps, and purchase tickets and passes. Once here at the park, guests often use our QR (quick response) codes to see videos and find discount coupons, and of course pictures and videos are almost instantly posted to various social media sites.
Birgit Reckersdrees, Phantasialand, Germany: We would like to offer more inside in the park, like some special things in the queues and sending guests SMS, but we have problems with phone reception and there are some areas where you can’t get any signal at all. We have a team working on this. We do have a concept for an app, and are working hard on the design of this, because when we do something we like to do it properly. Already guests can download the music from Maus au Chocolat [dark ride] and now Chiapas [water ride] as ringtones.
Camille Jourdan-Mark, Michigan’s Adventure, USA: Michigan’s Adventure has an app for Android and Apple phone users. The application provides a map of the park for visitors to use during their visit. It can also be used by guests to purchase admission tickets and season passes. Another portion of the app is dedicated to special event information. In order to encourage our guests to use our app, we promote it in our newsletters, on our website and have information available in various locations in the park.
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Figures of Fun
19
number of rollercoasters at Six Flags Magic Mountain after the opening this season of Speedy Gonzales Hot Rod Racers
175
number of exhibitors at this month’s DEAL trade show in Dubai (8 to 10 April)
250
minimum expected exhibitor numbers at IAAPA's Asian Attractions Expo, taking place this June in Beijing
380
estimated exhibitor numbers at this September's Euro Attractions Show in Amsterdam
93,000
number of people employed at Sea World San Diego (California) since it opened in 1964
APRIL 2014
5
24 26 28 50
32 20 3841
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