brazil FEATURE 61
World Cup, including the addition of over 150 new hotels and improvements to airports and local transport.
It has also made efforts to curb rising costs
for the estimated 600,000 foreign tourists who will visit during the 30-day period of the World Cup. The infl ux will help swell overall visitor numbers to an estimated 7.2 million in 2014 – up from a record six million in 2013. “While higher prices at any major event are
to be expected, there have been a number of measures, limits and agreements put in place to try and combat the surging costs of the upcoming ‘mega’ sporting events,” says Leila Holsbach, Director of International Markets at Embratur, also referring to the 2016 Olympic Games in Rio de Janeiro. Embratur has worked with hotel associations and airlines to cap prices and has had some success. Brazilian airline TAM will offer an extra 750
logistical challenge of criss-crossing a continent-sized country day and night and operating fl ights that are synchronised with the World Cup match schedule.” Brazil is one of just a handful of Latin American countries to benefi t from direct fl ight from the UK. British Airways fl ies from London Heathrow to both Rio de Janeiro and Sao Paulo, while TAM fl ies to Sao Paulo. The Brazilian carrier axed its thrice-weekly Heathrow-Rio service in March but will resurrect it for the duration of the World Cup
without a doubt an incredible destination.” Among lesser-known destinations, Egan draws attention to North Eastern Brazil for its colonial history, traditional villages and “the big attraction – the incredible beaches and stunning white sand dunes”. For those returning to Brazil to explore
“Everyone wants to go to Rio de Janeiro. Not only does the city have a world-famous reputation for partying, but
it has outstanding views and spectacular sights too” LAURA RENDELL-DUNN, JOURNEY LATIN AMERICA
Above: a tropical paradise – overwater villas in Velaa Private Island
fl ights within Brazil during the World Cup, operating around 22,000 in total around the country. Currently, 50% of the domestic tickets for sale during the tournament are available for under £150 each and 30% are being sold for less than £60. The airline’s CEO, Claudia Sender, says, “Our operation will be highly focused on the
between June 3 and July 19. Brazil is an increasingly costly country to visit regardless of the World Cup – particularly when compared to other South American nations – but its appeal remains strong. “It’s fair to say that Brazil is currently one of South America’s more expensive destinations,” says Travel 2’s Justine Egan. “But with vibrant cities, beautiful beaches, the world’s biggest party – Rio Carnival – plus the spectacular Iguazu Falls, the magnifi cent Amazon rainforest and the Pantanal wetlands, it is
beyond the big ticket destinations, JLA’s Rendell-Dunn suggests visiting Lencois Maranhenses in the northeast; the spectacular Chapada Diamantina National Park for hiking; the Pantanal for wildlife lovers; and the Fernando de Noronha archipelago for its beautiful beaches and excellent diving.
Tourism talk “The 2014 FIFA World Cup and the 2016
Olympics will have a huge impact on the future of Brazil in terms of infrastructure, tourism and awareness of the country, its destinations and its culture. Following these sporting events, there will be a signifi cant lasting increase in both the quality and quantity of hotels and accommo- dation and an increase in accessible airports, fl ight routes and urban transport links. The investments will make the country far more accessible and accommodate for a continuing increase in tourists for the future.
www.sellinglonghaul.com
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