florida FEATURE 47
money. Shopping is a big part of that mix. And the choice – you have the attractions and beaches, Orlando reinventing itself and new hotel product. “And cruise-and- stay is doing very well out
of Florida. The ports – Port Canaveral, Fort Lauderdale and Miami – have so much more capacity than they had before. That gives us more opportunity to have cruise and stay as well. And the demographics of the cruise market have changed, too; families are now taking cruises. “Tour operators have worked hard through the recession to make Florida as affordable as possible by having dine-around programmes and trying to make it all-inclusive as best they can. “They have created these campaigns so that families can see how much they are going to spend for the duration.” Colin Brodie, UK, Ireland and Scandinavia Director, Visit Florida
“The UK has long been the number one market to Florida up until the last two or three years when Brazil overtook it. It has
been fl at for the last several years or just down slightly in the last couple of years. However, I remain pretty bullish on the UK and
the market potential to see that grow. We have been working very hard at Visit Florida to look for opportunities to broaden the exposure for Florida. There’s a tremendous amount of loyalty and it’s an incredibly competitive market and alongside our partners around the state you will see a redoubled effort to see visitation increase from the UK in 2014 and beyond.” Will Seccombe, President and CEO, Visit Florida “Our Florida private villas are the top sellers as families want superior and spacious private accommodation with
convenient facilities close to all the major theme parks. Our new Kissimmee properties broaden the range to include even more large family houses in beautiful settings with the highest standard of facilities; all are selling well.” Neil Garner, Head of Product & Commercial, Cosmos Holidays
“Florida remains a top seller for Virgin Holidays with business continuing to grow for the Sunshine State. Florida’s theme
parks have so much to offer and we are seeing the family market continue to favour early booking. In addition, we are also seeing more couples heading
“Forever Florida offers the Sunshine State’s first and only Zipline Safari. Travel at heights of up to 68 ft and see wildlife including alligators, black bears and the endangered Florida panther in the eco-ranch and wildlife conservation area below”
ANDREA NOBLE, USA & CANADA PRODUCT DEVELOPMENT MANAGER, VIRGIN HOLIDAYS
ABTA No.V0531 Cosmos holds an
Air Travel Organiser’s Licence (ATOL) which is granted by the
Civil Aviation Authority.
Florida Twin Centres
Reservations & Admin 0843 227 0965 or visit viewdata Brochure requests:
www.trade-gate.co.uk
* Based on 6 sharing, departing London Gatwick on 5 Jun 14 for 7nts at Bahama Bay Resort, Kissimmee + 7nts at Barefoot Beach Condo Resort, Clearwater.
100% Holidays
Prices from
£649pp*
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