Interview LÖWEN ENTERTAINMENT
INTERVIEW UTA ROSEANO – HEAD OF CORPORATE COMMUNICATIONS AND CSR – LÖWEN ENTERTAINMENT
G3: What does CSR stand for?
UR: This stands for Corporate Social Responsibility and refers to our corporate responsibility within the LÖWEN Group. We have our own social cam- paign called Spiel-Bewusst (be aware of your gaming). The website
www.spiel-bewusst.de has been created to help and enlighten players.
G3: In what way?
UR: First of all I would like to say that this is a very detailed website. We explain that an arcade is a place to have fun but to be aware of the risks of playing on AWPs. That’s what we mean with the slogan ‘be aware of your game’. Furthermore, we point out what gaming addiction is, how it comes about and the consequences of it. We give readers the facts on how many people are affected and offer a self-check test. It explains to people affect- ed where they can look if they are seeking help. This website has been created to inform and sup- port players.
Uta Roseano – Head of Corporate Communications and CSR – Löwen Entertainment
The goal is to give open and transparent information of the
risks of a pathological gambling addiction. We bear our responsibility by providing
players information, clarification and ways of prevention.
G3: Did Löwen create the content by itself?
UR: No, we have worked together with psycholo- gists and experts in the field of addiction. The goal is to give open and transparent information of the risks of a pathological gambling addiction. We bear our responsibility by providing players infor- mation, clarification and ways of prevention. The website is an important part of our product and corporate responsibility. In addition posters and control panels are places in all our arcades to allude to the campaign.
G3: Do you inform players at the AWPs them- selves?
UR: Yes, we do. The law states that an AWP must have a cooling down period after each hour.
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During this break, we show the logo of spielbe- wusst on the gaming screen. We believe this is an important contribution to remind players of the potential risks of their gaming behaviour.
G3: In what way has the industry changed towards responsible gaming?
UR: We are working hard to communicate the joys and the risks of the products we offer. The vast majority of people enjoy spending time playing on AWPs. We know there is a minority who may become addicted to gaming. This minority has been in the focus of politics and so the public eye for too long. We are placing more emphasis on communications to put the correct relation back in place between gaming fun and gaming prob- lems. We are taking this task extremely seriously. One addicted player is one too many even if mil- lions of people enjoy playing on AWPs.
G3: Are there any other ways you are informing the market of these risks?
UR: We developed a programme to train all our staff in our arcades. This has created a standard- ised knowledge level for our staff to know how they can support customers. This E-Learning pro- gramme has proven to be so popular and success- ful that we have decided to offer this to all opera- tors. This will be available from the second quarter of this year onwards. The training course takes about two hours to complete.
Gastro’ and ‘Merkur Multi Super Multi VI’
Gauselmann introduced several new games packages, including the Merkur Magic HD and Merkur Magic HD De Luxe with 30 and 60 games respectively. With so many game to choose from, Gauselmann has nevertheless devised a concept for players to find their favourite game. Players can make use of the My Top Game feature to find the associated code for this game. The player can then enter this code on the Gauselmann game and the game appears – even if it is not included with- in the games library on show. Gauselmann claims this is “a true entertainment factor that enthuses players.”
When operators wish to change the games package (that is not within the AWP and so not approved by the PTB), this has to be approved by the PTB and the PTB issues a new licence number. Exchanging the sign with the approval information is time-consuming and so Gauselmann has now developed an elec- tronic display. The approvals number is then automatically updated when the new games package is plugged into the machine. Construction type and permit number can be displayed on digital e-paper at a click.
MEGA is the Gauselmann subsidiary that has made a name for itself with jackpots. The new ‘Seven’ jackpot is completely new in that it offers seven jackpot levels. During the jackpot
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