Event Highlights
Thursday, April 10 10:15 a.m.
AFS President’s Session: Putting a Face on the Safety Statistics
Statistics show that the metalcast- ing industry has nearly three times the accident rate of other manufacturing industries, and during the past 10 years there have been 71 deaths at metalcast- ing facilities. A panel of metalcasting managers who have experienced an accidental death in their facility will dis- cuss the incident, the emotions and the changes to implement to make sure it never happens again. Te panel modera- tor will be Ted Shorn, Enkei America Inc. Participants will be Tom Riordan, Neenah Foundry; John Torrance, Tor- rance Casting; Bruce Tesch, Waupaca Tell City; and AFS President Dennis Dotson, Dotson Iron Castings.
12 p.m. Lunch With Exhibitors
Friday, April 11 8:30 a.m.
Economic Forum: State of Manufacturing Economy
David Wiczer, economist, Federal Re- serve Bank of St. Louis, St. Louis, Mo. Are you curious about the economic
forecast for manufacturing in the U.S. for 2014 and beyond? Te forum will look at recent trends and provide a preview of the economic future for manufacturing and the metalcasting industry in the U.S. and worldwide.
9:15 a.m.
The Charles Edgar Hoyt Memorial Lec- ture: It’s All About Marketing (14-041)
Kathy Hayrynen, Applied Process Inc., Livonia, Mich. Marketing is de- fined as the action or business of promoting and selling products or services. In order for the metalcasting industry to survive and thrive, it must be
able to market itself and the products it produces to its customers, the next gen- eration of employees and the communi- ties in which its facilities reside. Unfortu- nately, this has not always been done in
a consistent fashion across the industry. Hoyt Lecturer Kathy Hayrynen, Applied Process Inc., will discuss the importance of marketing and suggest some actions for the industry to take.
Kathy Hayrynen March 2014 MODERN CASTING | 59
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