Cable Management
Product development is key to success
Product development, innovation and diversification are critical for the on-going growth of any manufacturing business. Companies must listen carefully to customer feedback, opinion and ideas whilst remaining in sync with changing market conditions, demands and legislation. Paul Diggins, Sales and Marketing Director for Marco Cable Management explains why product development will always remain at the heart of its business.
development. From our infancy, we recognised that if we were to compete with the many other established brands, we must offer not only standard product ranges, but new, innovative and sometimes ground-breaking products to set us apart from the rest. For any manufacturing business keen to succeed, the path to product development is not straightforward, but one that requires significant capital investment in resources, machinery and equipment. One cannot simply make an initial outlay and base all future growth on this – reinvestment and modification is key to adapting to new technologies. Marco therefore has invested at the other
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ince our launch some ten years ago, Marco has remained committed to a path of on-going product
end of the spectrum; in-house product testing equipment to ensure it has the correct infrastructure to facilitate future development of its products. This has given a solid foundation from which to evolve. This culture and ethos of continued growth has served us well and expectations of on-going development are inherent throughout the business.
Team approach A true team approach between the office, manufacturing and sales team is crucial for any manufacturing operation. Front line sales representatives must continually engage with customers, both installers and distributors, to determine which products are working for them, identify gaps in the product offer and establish how the needs of the customer will change moving forward.
One recent example for us was the
development of uPVC Mini Trunking. This was launched in direct response to customer feedback that required a much smaller uPVC containment specification that could be utilised with our existing solutions. The Mini Trunking has been developed in
four sizes, in both standard and self-adhesive variants; a design where the lid is quickly removed and snapped back on with ease, making it ideal for ‘Moves, Adds and Changes’ (MAC). We were able to produce this product efficiently by utilising a lot of the current manufacturing capability through re- configuration, whilst at the same time it also filled a gap in our range that we had not previously been identified.
Meeting the needs As a manufacturer, we find many clients are
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