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Beauty - SalonBusiness Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Technology TALKS


Sendmode are a leading provider of low cost bulk SMS and multi- channel marketing services to over 6,500 customers in 10 countries. All your marketing can be managed from one place using the multi-award winning online platform. Sendmode’s marketing services include; Bulk Texts, Social Media Management, SMS Gateway, Mobile Keywords and Mobile Websites.


• Sendmode: 01 685 4913


According to Phorest’s blog, 82% of peoples’ time is spent using mobile apps. With this in mind Phorest has just launched a POS iPad and iPhone app for salon owners, which will allow you to manage appointments, process vouchers and even conduct sales on the move – which is great for mobile therapists and salon-based therapists alike. The company also offers a customer-facing salon- branded app (pictured) that’s fully integrated with the salon’s appointment book to enable clients to book appointments 24 hours a day, seven days a week, 365 days a year.


• Phorest: 01 874 7800


The new Drag ‘n’ Drop design tool from Shortcuts Software includes a simple menu of features that can be clicked and pulled into the design to build beautiful emails. It can be used to send out single, call-to- action marketing emails, automatic confirmation and reminder emails or to create electronic newsletters that will keep clients abreast of salon news and tuned into the salon community. It eases the design process required to produce consistently beautiful emails that reflect the high brand values every salon aspires to. And, unique to Shortcuts, every email is mobile-friendly and so always looks gorgeous whether it’s opened on a computer, tablet or smart phone.


• Shortcuts Software: +44 (0)161 972 4900


February sees the launch of the latest version of Salongenius software. The focus for this version is to offer salons even more tools to increase client retention and maximise revenues. Although Salongenius believes that point of sale operations should stay firmly within the salon, as opposed to transferring it to the ‘Cloud’, Salongenius Version 15 will enable certain aspects of the management software, such as gift vouchers and loyalty schemes, to be controlled through cloud technology. Meanwhile, further improvements have been made to the software’s Real Time Online Booking facility, along with its links to Social Media Sites and available apps.


• Salongenius: 01 835 4894


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