. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Beauty - Expert Panel
incentives can I run forMother’sDay? “
What salon promotions or ” Lydia Sarfati
Repêchage CEO & Founder
Caroline Quinlan
Beauty Industry Expert and Trainer
“Mother's Day is a time for relatives to give thanks to the women of the family.”
“What better gift to give than a trip to the salon or Spa? A promotion that I would recommend is offering a gift with purchase. If they purchase a gift certificate for services worth €100, offer a product value of €25. Present the free gift with a gift certificate, and this makes for the perfect present for a mother.
“Make sure plenty of gift certificates are in stock during these times, and present them in a pretty and appealing fashion. People want to make the gift-giving process easy, so if your gift certificates are assembled to give as is, this will create even more of an incentive. Remember that those giving the gift may not be sure which treatment will suit that special woman best, so make sure staff are fully knowledgeable of all services.
“Staff should also be reminding those making a purchase to buy a service for themselves as well, as this is a great way to spend more time with a mother. These initiatives can be the perfect opportunity to turn a mother and the guest(s) who brought her there into long term clients.”
“Mother’s Day is a fantastic promotional opportunity for salons…”
“With the average spend on Mother’s Day gifts coming in at €100 per person and over 250,000 Google related searches for gift ideas and promotional deals, it’s worthwhile highlighting the date on your promotional calendars!
“Help maximise your chances of increasing revenue during this period by building hype. Set the theme in your salon and make sure you get good signage up to show what’s on offer in key traffic areas. Create amazing displays and product hotspots throughout the salon. Hold a Mother’s Day event or competition to build excitement.
Mariga Sheedy
Founder of Skin Essentials Ltd
“Create a press release for your local paper and use Social Media which offers an opportunity to connect quickly with your clients and potential customers. Grab their attention via Facebook, Twitter, blogs, text messages, E-blasts and newsletters – reminding people of the approaching day and what offers you have available for the occasion.
“Team up and work with other local businesses. For example, package deals with florists, restaurants and hair salons work really well to complement your services. This not only offers ease and convenience for your clients but helps you to build business relationships in your locality.
“Your best sales tool for Mother’s Day promotions are your existing clients!”
“Your clients already love coming to your salon and know the great service you provide, so suggest that they bring their Mum for a treatment. Offer mother and daughter packages so that Mum can have the same enjoyable treatments and hopefully become a loyal client too.
“Getting involved with a local photographer to do mother and daughter makeover photo shoots is a fantastic way to cross-promote services while offering a novel gift idea. Clients will get to look and feel fantastic and will then have a photograph of their day positioned in their home, thus reminding them of your salon every time they look at it!
“Don’t forget to let your clients know your proposed packages in plenty of time so that your salon springs immediately to mind as Mother’s Day approaches.”
“Create a special Mother’s Day treatment value package or equally mother and daughter packages can be really popular too. Also ‘2 for 1’ treatment offers can work well, especially if the second person is a new customer to your business. Also ensure the most ease and convenience for your customers as possible by pre-wrapping some products on the shelves in preparation, or put together gift baskets and boxes for varying budgets.
“Offer bonus loyalty points on any gift vouchers sold that week and have a little goody bag ready for anyone visiting the salon on Mother’s Day.”
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