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MORNING SUN BOOKS
These all-color 128-page hardcover books will be available March 1, 2014 CHICAGO,
QUINCY FACILITIES BURLINGTON &
VOL. 1: CHICAGO AND AURORA DIVISION
The Virginia Museum of Transportation has launched one of the most visible fundraising campaigns in recent memory in its efforts to restore Norfolk & Western 4-8-4 No. 611 to service. The goal is clear and simply stated in all of its promotional materials —Fire Up 611! —and it has used both social media and printed materials to get the word out. The museum is well on its way to raising the $3.5 million goal for the project.
paigns can be slow, “passive” campaigns can be even slower. For example, there’s a muse- um with a modest collection of rolling stock on display, in various states of repair. Each piece can be toured, and contains a placard explaining the history of the car, with a small donation box tacked on to the bottom. Needless to say, these boxes are not very ef- fective, and the museum’s budget is littered with puny “restoration funds” for each piece of rolling stock. Even if you were able to com- bine all of the “funds” together there would not be enough to paint even one piece of equipment. As a result, none of the pieces in the collection are getting the attention they deserve.
All of the organizations I mentioned have decades of successful preservation experi- ence, and understand what it takes to ac- quire, maintain, and present a collection of historic railroad equipment. Yet their strug- gles to meet fundraising goals are not
unique. Organizations large and small cam- paign for funds for a variety of reasons. You don’t need a staff the size of the Smithsonian to be successful, however. Whether you are trying to raise a thousand or ten thousand dollars, how you approach you goal will de- termine your level of success. Here are some ideas to consider for your next project: 1. Present all of the facts: Remember that when you ask for donations, you’ll be reaching out to the general public, not just other railfans. It’s not enough to convince potential donors that your project is worthy based on historic merit alone. What are you trying to accomplish with your project? As- suming your project has a secure home, how will this project benefit your organization and the community? What work have you done to date? Do you have volunteers and contractors ready to complete the work once funds are acquired? Is your goal acquisition, restoration, operation, or all three? If you
By Dr. Art Peterson and P. Kent Hannah Item# 1500
ATLANTIC REGION CONRAIL
VOL. 2: 1979-1981 By Arthur J. Erdman Item# 1501
AMTRAK POWER VOL. 2
By Stephen M. Timko Item# 1502
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PHOTOGRAPHY: STEVE BARRY
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