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The only way is Woly


Why should you stock Woly products in your shop? There are two simple reasons, explains Caroline Collins, MD of Shoe-String.


Whilst the focus of any shoe shop is always on the shoes, it is also important to choose the right type (and brand) of accessories to sell alongside them. With the Woly range you receive two significant benefits for your shop: reputation and profitability.


Reputation. It’s important that the shoes you sell look good and stay protected for as long as possible. If they start looking worn, scuffed and battered within a short period of time (regardless of how much they cost), your hard-won customer won’t be returning anytime soon. Whilst many shoe care products claim to work hard at protecting footwear, Woly offer German engineering for your shoes. It’s a product that you can be proud of and confident to recommend: the Woly brand guarantees your shoes and every product comes with a guarantee to do what it says on the can. The result? Happy customers with products they can use with confidence. And with a wide range of specialist materials, Woly has a product for every type of shoe to ensure that every customer’s footwear looks great for a long time after they walk out of the door.


Profitability. The good news for you is that the long life of your customers’ shoes makes it more likely that they will return to your shop for their next pair and product. Furthermore, because of the wide range of specialist treatments (including reptile, patent leather, suede and fabrics), customers are happy to pay more for the correct, professional product. These niche treatments are not only more effective at protecting and enhancing the shoe, not being sold in supermarkets or discount stores they also command a premium price and a returning customer when needing a repeat product.


If you are not already a Woly stockist, it’s time to get in touch to find out what you are missing out on.


Order your free Shoe-String catalogue today and find out why quality Woly products don’t just protect shoes - they help to protect your reputation and your profitability. Call 01858 467 467 or email vicky@shoestringuk.com today.


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