...............................................................................................Beauty -BrandAwareness
“My technique is very different so it can be confusing to therapists but once they understand it, it delivers a fantastic result – there’s no bruising, there’s no spotting, there’s no redness. [Clients] get longer out of their treatment, their skin looks soft and smooth – all of those things are important.”
Lilliane continues: “The other thing that we do is teach express waxing, which means that we have two therapists working alongside each other at the same time, because people are really time poor but not money poor. If a client calls my salon for a bikini wax, I’ll suggest she has a half leg as well – if she says she doesn’t have time, we will use a second therapist to assist with the treatment and that’s really catching on.”
A world first
Today, the Caronlab Australia range not only includes best-selling Brilliance but also the recently launched Waxxxpress collection of 20 products, available through an online model, including the Waxxxpress Kit and Bump eRaiser post- waxing products.
“Therapists don’t have confidence in their waxes and keep swapping and changing – it’s the tool of your trade so you need to have faith and trust in it and stick with it. I find that a lot of people are really scared about temperature, so our waxes eliminate that fear because
2012 – Caronlab launch their online business model Waxxxpress in the UK, where Anne Woods of BAAM Cosmetics discovers the brand.
you really can’t make a mistake,” says Lilliane.
Brand new to the Waxxxpress collection is Masqua Powdered Hard Wax, a world first, developed using Advanced Micro Cellophane Technology™. “It is as fine as washing powder,” explains Lilliane, “and it can be microwaved. You just put it into your pot and it melts down and it has a really lovely texture, like cake icing. It dries quicker than the waxes I’ve produced in the past, but it’s a much cooler wax to use.
“Powdered wax is the future of the industry; we’re really the innovators and coming up with different ways that really help the therapist to perform their waxing services to the best of their abilities.”
Launching in Ireland
Waxxxpress finally reached our shores this year, after Anne Woods from BAAM Cosmetics discovered the quirky and innovative brand at a trade show in London and knew it would be a success amongst Irish salons and therapists. Lilliane and her expert waxing trainer Juanita Bennett visited Ireland this Autumn to hold specialist roadshows to support the launch.
“The BAAM team are amazing; they’re dedicated, they’re passionate, and their philosophy is alot like mine, which is fantastic. And I try and do as much for them as I can – but of course I do live in
2013 – Waxxxpress is launched in Ireland by BAAM Cosmetics.
2013 – Waxxxpress introduces Masqua - the world’s first powdered hard wax, plus three Bump eRaiser products.
Australia! But it’s like we’ve been together forever. It’s really nice.”
Lilliane is confident that Irish therapists will love the treatments as much as users across the world do. “We’re hoping to go into salons and teach them how to wax with confidence, how to set a room up etc, and then we can endorse them with a Waxxxpress logo and offer advertising support because once people start using my technique and my wax properly clients won’t go to another salon; they will really see, feel and experience the difference.”
Formore information on the Waxxxpress range, contact BAAM Cosmetics on 01 450 7573.
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