Beauty - Electrotherapy for Slimming&Body Toning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ToThe rescue
When the clock strikes midnight on December 31st
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the sound of the nation’s New Year’s resolutions can be heard reverberating across the breadth of the country. Often spurred on by the desire to shake off those extra pesky pounds not helped by weeks of festive indulgence, for many their mission for the next 12 months is clear – to get into shape by embracing a more healthy and active lifestyle.
Although everyone begins their January challenges with the very best of intentions, it can be notoriously hard to stick to new regimens once the post- Christmas blues strike. Indeed, a survey conducted by LA Fitness found that the average person will break their New Year’s resolution in less than five weeks.
As a beauty professional, this scenario presents the ideal opportunity to come to the rescue of your clients by helping to keep them firmly on track. Fuelled by the myriad of celebrities featured in glossy magazines and various media outlets, women are more aware than ever before of the latest tech savvy treatments making a splash in the beauty world. In particular, those systems and equipment that boost weight loss results and help to streamline body contours through tightening and toning. “Awareness of inch loss and cellulite treatments is crucial at this time of year,” says Angela Barbagelata-Fabes of The Carlton Group. “In the New Year many clients will be looking for inch loss treatments so it is a great time to bring their attention to existing or new treatments.”
So why not take the chance to embrace your clients’ renewed enthusiasm for self-improvement and kick-start your business for 2014 by freshening up your
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treatment menu and introducing the latest in electrical body therapy devices. These innovative and exciting procedures can help to not only entice your existing customers but also lure any potential ones on the hunt for these technological offerings.
Power up
Electrotherapy is by no means a new science and has been used for many years, in particular by doctors and physiotherapists, to stimulate muscles and nerves for therapeutic purposes.
In terms of aesthetic treatments, this method can be employed by beauty therapists to firm, tone and strengthen muscles in the body, stimulating blood circulation and increasing lymphatic drainage to help aid weight loss, improve the contours and reduce cellulite.
A variety of electrical body therapy equipment is now available utilising such technology as Galvanic Current, Vacuum Therapy, Radio Frequency, Ultrasound and Microcurrent. Thanks to continued investment in Research and Development, cosmetic Electrotherapy machines offer therapists the ability to perform safe, quick and effective alternatives to invasive surgery procedures all within the comfort of familiar salon surroundings.
Great for targeting those stubborn areas such as the arms, stomach and thighs, patients can experience an intensive and deeply boosting treatment to complement their own dietary and workout efforts away from the treatment room. Furthermore, a major benefit for clients is that relatively minimal or no post-procedure downtime ensures they can continue on with their busy schedules without the fear of any major life disruption often associated with invasive surgery.
Yet before you embark on your new product purchase, it’s crucial to remember that when considering adding
any form of Electrotherapy procedure to your salon’s treatment menu that the member of staff implementing the treatment must have undertaken the appropriate, professional training. Being fully equipped with both the theoretical and practical implications of the different methods ensures the safe, comfortable and effective delivery of treatments.
As with all beauty treatments, a full consultation prior to administration should always be undertaken. Here you can understand and manage your clients’ end expectations. Although many clients report noticeable results after just one session, most companies will always recommend a full course for maximum effects.
Additionally, it also allows you to address any possible issues that may affect the procedure. “Electrical body treatments may be used on most skin types, except hypersensitive skin,” says Angela. “Contraindications include epilepsy, metal in the area, diabetes, pregnancy, heart conditions, very high blood pressure and pace makers, skin diseases and infections, as well as direct use over recent scars, bruises, oedema, varicose veins, cuts or abrasions.
“The kidney area, breasts and sciatic nerve as well as any bony areas, should never be treated. Current should never be passed through internal organs or through bone.”
Selecting the right equipment for your business is essential for your confidence in order to conduct comfortable and successful treatments. Turn over to see the latest devices available utilising Electrotherapy…
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