TERRITORY REPORT THE PACIFIC
$92m was made from mobile games, while $12m was spent on social and casual games. 22 per cent of the country’s population is playing games on a tablet device, a figure that is double the findings of the previous survey back in 2010. The increase in those playing on smartphones, however, is not as dramatic – going from 38 per cent of the population to 44 per cent in 2013. Though the amount
of revenue generated from digital games has increased, the amount of money made from in-app purchases pales in comparison to that seen in Australia. Only an average of $2 was spent on these microtransactions. $1 was spent on gaming merchandise during the same timeframe.
DEDICATED HARDWARE But while the number of people playing mobile games is increasing, New Zealanders prefer to play on PC and console. 60 per cent of households have
a PC that they use to play games on, while 53 per cent use a console. This trumps the 44 per cent of consumers who use mobile. High as these figures are,
Australia’s hardware usage trumps it. 63 per cent of households use console, 47 use mobile and 26 use tablet. The percentage of households using a gaming PC is 53 per cent. The Top Ten physical games in both regions bears a striking resemblance to those in the UK. Unsurprisingly Grand Theft Auto
V topped the chart, while other members in the Top Ten include Call of Duty, Assassin’s Creed IV and The Last of Us in both Australia and New Zealand. The amount being made from games developed in New Zealand is also on the rise – in fact the figure nearly doubled in 2012. Year-on-year the amount of money generated from
July 11th 2014
NEW ZEALAND: THE FACTS INFO
New Zealand- made titles grew by 86 per cent according to the New Zealand Game Developers Association. According to the organisation this growth was the result of
Population: 4,468,200 Currency: New Zealand Dollar GDP (Per Capita): $36,648 Capital City: Wellington Language: English
KEY RETAILERS Dick Smith Electronics, EB Games (GameStop), Harvey Norman, JB Hi- Fi, Kmart, Noel Leeming, The Good Guys
While people playing mobile games is increasing, New Zealanders prefer PC and consoles.
a number of mobile games developed in New Zealand. These were downloaded 130m times in 2012 and generated $31.4m. The Pacific market continues to be one that is growing. While physical sales might be declining in some areas, this drop is made up by an exponential digital growth.
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KEY DISTRIBUTORS All Interactive, Gamewizz, QV Software, Tuff Kat
AUSTRALIA: THE FACTS INFO
Population: 23,060,903 Currency: Australian Dollar GDP (Per Capita): $65,642 Capital City: Canberra Language: English
KEY RETAILERS EB Games, JB HiFi, Big W, Target, K Mart
KEY DISTRIBUTORS All Interactive Partners (Bethesda), Bandai Namco
KEY DEVELOPERS Binary Star, Boolba Labs, CerebralFix, Custard Square, Gameloft, Grinding Gear Games, Launching Pad Games, Ninja Kiwi, Pik Pok, Runawayplay, Sidhe Interactive, Stickmen Studios
KEY PUBLISHERS EA, Microsoft, THQ, Sony, Warner Bros
(Square Enix), Turn Left Distribution (Disney), QV Software (Turtle Beach), Bluemouth Interactive (Astro), Mindscaoe (Konami), Five Star Games (Sega) and AFA Interactive
PUBLISHERS WITH A LOCAL OFFICE
EA, Ubisoft, Take-Two, Activision Blizzard, Microsoft, Sony, Nintendo and Bandai Namco
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