MARKETPLACE
SHELF LIFE
MCV speaks to The Game Place’s Steven Osborne about why his store’s website is important to the business – despite few people buying from it – and what he thinks about off ering digital game codes in store
How has business been for you recently? There have been some very fl at days and very loud days. Digital sales are going very well. Obviously new releases have
been well received – customers are after new games for PS4 and Xbox One. They’re not liking the fact they have to wait for the big releases to come out.
How have you been coping during these quieter periods?
PRE-ORDER CHARTS
We’ve just carried on with what we have been doing: having good trade-in prices and second hand games. We’re used to quiet spells and we’re used to busy spells. We have put some time and
eff ort into a new website which is a work in progress. We’re trying to get a bit of an online presence, but most of our customers do prefer an in-store experience.
What proportion of your revenue comes from online?
Virtually zero. We have two websites, one of which has just gone live and the other which has been online for a while, but there have only been a couple of sales.
In that case, why bother with online retail? It’s important to be online and have a presence and a domain name. What we tend to fi nd is that we get a reasonable number of hits each day but that doesn’t convert into transacations, but
We do get enquiries from customers who have seen products online. It provides an advertising opportunity. Steven Osborne, The Game Place
PRICE CHECK:MILTON KEYNES TOP 10 PRE-ORDERS
1. THE LAST OF US REMASTERED Sony, PS4
2. Halo: The Master Chief Collection Sony
.........................................................................PS4
3. Destiny + Beta Access
Activision
..............................................................PS4 4. Grand Theft Auto V
Rockstar
................................................................PS4 5. Destiny + Beta Access
Activision .................................................................XO 6. Amiibo Link Character
Nintendo ............................................................. Wii U
7. Forza Horizon 2 Day One Edition Microsoft ..................................................................XO 8. Hyrule Warriors
Nintendo ............................................................. Wii U
9. FIFA 15 Ultimate Team Edition EA ................................................................................XO
10. The Legend of Zelda Wii U Nintendo ........................................................... Wii U
UPLOADING
The latest digital releases coming to market
CRIMSONLAND
10ton’s new blood-soaked shooter hits PS4 next week
£39.85 £42.99
£44.85 £44.97
£42.85 £44.99
GUACAMELEE! SUPER TURBO CHAMPIONSHIP EDITION
On PS4, Xbox One, Wii U and 360
£42.99 N/A
£40
£49.99 £52.99
£44
£49.99 £45.99
£45
£39.99 £34.99
£34.85 £34.85 N/A
HEARTHSTONE CURSE OF NAXXRAMA
The card game’s fi rst expansion
SNIPER ELITE 3 505 Games, PS4
WATCH DOGS Ubisoft, XO
EA SPORTS UFC EA, PS4
GRID AUTOSPORT Codemasters, 360
OUT JULY 16TH July 11h 2014 22
OUT NOW
OUT JULY
www.mcvuk.com
IN STORE
ONLINE
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