NEWS: DIGEST Sponsored by
UK SOFTWARE SALES MONITOR Your weekly guide to the UK games software market
WEEKLY MARKET VALUE: UP Second Son scores the
first-ever No.1 for the InFamousseries
DOWN
Titanfalldrops to No.3 after its impressive debut
The turnstile at the top of the UK charts keeps spinning this week as we have our third new No.1 in as many weeks. Sony ensured a short reign for Titanfall as its own PS4 exclusive InFamous: Second Sonwent straight to No.1.
0
Week Ending March 8th
It’s the first ever No.1 for the InFamousseries and the second-biggest PS4 title since Killzone: Shadow Fall. Elsewhere, fellow new release Metal Gear Solid V: Ground Zeroesgave Konami plenty to celebrate as it took the No.2 spot.
Week Ending March 15th
However, it’s likely only a temporary setback for EA’s blockbuster, which is set to receive another boost in the charts with the impending launch of Titanfall on Xbox 360 next month.
REACHING OUT TO THE GAMERS
GameTime looks at the biggest gaming TV campaigns of the year so far and their effectivness at targeting different audiences
THE percentage reach of a TV campaign provides insight into the potential effectiveness of a brand’s impact against a given audience. This week’s GameTime sees us analyse the reach of the Top Ten games and consoles campaigns to date by their individual TVRs accrued. King’s mass market approach to TV buying for Farm Heroes Sagais proving effective in reaching a large proportion of the UK. So far this year nearly 80 per cent of all individuals have seen the campaign at least once. The third biggest campaign in terms of total TVRs achieved is Innogames. However, the brand appears to have been less effective than its closest competitors (PS4) in terms of percentage reach. Although amassing slightly fewer individual TVRs, TV support for PS4
DIGGING DEEPER: % REACH OF THE TOP 10 TV CAMPAIGNS OF THE YEAR
80 90
70 60 50 40 30 20 10 0
749 267 252 233 141 130 111 86
FARM HEROES SAGA
1 XBOX ONE 2 INNOGAMES 3 PS4 4 1+ Cover vs Individuals
reached 18 per cent more of the UK population than Innogames’ TV ads. Further analysis reveals that Sony opted for high rating spots (FA Cup football and Celebrity Big Brother) in order to deliver against
MCV GameTime is provided by Generation Media 0207 255 4650 |
www.generationmedia.co.uk
30 March 28th 2014
www.mcvuk.com
GOODGAME EMPIRE ONLINE
5
CANDY CRUSH SAGA
6 PS4
GAMES 7
1+ Cover vs M16-34
a mass audience. In contrast, Innogames appears to have been more targeted in their channel and programming selection. TV support for Pokémon Xand Y reached fewer males 16 to 34 than
POKÉMON X & Y
8 81 TITANFALL 9 Individual TVRs
other campaigns in the Top Ten due to its targeting of a younger audience. Elsewhere, EA’s ads for Titanfall have already reached over 40 per cent of the male 16 to 34 audience in just one week on air.
78
THE LEGO MOVIE VIDEO GAME
10
800 700 600 500 400 300 200 100 0
Week Ending March 22nd
Square Enix’s Final Fantasy X/X-2 HD is the last of this week’s new entries, in at No.4. But all three new titles weren’t able to halt a post- Titanfalldecline as the value of the market fell four per cent to £15m, but unit sales are up to 477,400 games sold.
£15m No. 1
Week ending: March 22nd 10 £11.1m
394,450 units
20
Total UK Software Sales Source: UKIE/Chart–Track and Intent Media
£15.6m
470,860 units
477,400 units
£15m
1+ Cover (% of audience seeing the commercial at least once)
Value (in millions of pounds)
Individual TVRs
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