THE BRIT LIST: BRITS ABROAD DAVID RUTTER, EA
THE Hertfordshire lad was one of the men imported to Canada to help turn around EA’s critically disappointing FIFAseries. He did. FIFA 14last year was one of the few games to actually sell more than its predecessor and was a critical smash hit, winning a BAFTA for best sports game. As executive producer, Rutter flies around the world extoling the virtues of each new game, but never forgets to tell the attendees he’s just one man in a studio full of ‘smarter’ people that make him look good. They’re doing a good job.
PETER MOORE, EA
IF you look back at the major events that have defined the last 15 years of video games, and the name Peter Moore comes up time and time again. This is the man who took Sega out of the hardware business after calling time on the ill-fated Dreamcast (a console that was launched, perhaps, before its time). He then stepped in to rescue the struggling Xbox platform, eventually leading the launch of Xbox 360 and establishing Microsoft as a video game powerhouse.
That was all before taking charge of EA Sports and transforming the division’s poor reputation for turning out sub- standard games. Not to mention turning the label into a sports brand in its own right. Today, Moore is the COO of the entire Electronic Arts business. Not bad for a lad from Liverpool. But he was not always a games man. After receiving a degree from Keele University, Moore moved to California to study and then began a career in sports, including a 17- year stint at Reebok. “I was with Reebok in Boston, and had been working in the sports marketing business when a recruiter contacted me in the winter of 1998,”
24 March 28th 2014
With the start Sony and Microsoft have made with their new consoles, coupled with the growth in mobile and varietyof gaming business models, the future has never been brighter.
“ Peter Moore, EA
It was here that Moore cut his teeth in the world of video games under the tutelage of Bernie Stolar, Sega of America’s president and COO. “He brought me quickly up to speed on the structure, players, nuances and pitfalls of the industry,” Moore says. “When he moved on from Sega, I took his position, something that
says Moore, explaining how he made the jump to video games. “He lured me back to the sunshine of California and the promise of launching something called the Dreamcast for Sega of America.”
was made all the easier by his wise counsel and industry experience. “Later on at Microsoft, Robbie Bach was a superb positive influence and helped me transition into the role, yet allowing me and the Xbox team the autonomy to create our own platform, brand and consumer positioning. Both of them helped me enormously throughout my career, and remain in close contact to this day.”
Moore may be approaching 60, but
he’s not ready to hang up his gamepad just yet. And is bullish about what the future has in store for EA and the games industry as a whole. “Having worked through three hardware transitions now, I couldn’t be more excited about the future of our industry as we continue to broaden both the number and demographic of gamers worldwide. Games are accessible on just about any device with a screen and input devices. “With the solid start both Sony and Microsoft have made with their new consoles, coupled with the explosive growth in mobile gaming – powered by Apple and Google – all supported by a variety gaming mechanics and business models, the future has never been brighter,” he concludes.
JOHN BAIN, YOUTUBER
BACK in 2005, Newcastle’s John Bain – or Total Biscuit to his followers – was producing a World of Warcraftpodcast in his spare time. It was extremely popular to the point that Blizzard invited him to BlizzCon to cover the event. By 2010, after being made redundant from his job, Bain’s hobby became his full-time job. Boosted by the launch of a new World of Warcraft expansion, he began broadcasting over YouTube and today commands an audience of 1.5m subscribers.
www.mcvuk.com
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