Park Profile
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Gulliver’s Spy Zone “ We’ve
always tried to offer value for money at Gulliver’s, but it’s a state of mind. People are always ringing up and asking when our next offer is. We believe our price is right so there’s no need to discount like so many other attractions now
seem to
A wintry-looking Gulliver’s Hotel in Warrington and (right) one of themed rooms
and wife Hilary’s younger son, who runs Gulliver’s today alongside his sister, Julie]. It’s based very loosely on James Bond and is aimed at slightly older kids. The story involves a bomb going off and you have to try and stop it. Each room has different challenges with codes to crack, button to press, things like that. Splash Zone in Warrington was a new challenge for us when it launched in 2009. As a mum of two, Julie [Dalton, daughter and group managing director] had the sense to insist on standing water only so children could enjoy it whether or not they could swim yet, They loved it and Milton Keynes Splash Zone followed the year after,
The Dinosaur & Farm Park opened as Gulliver’s
Eco-Park in 2007. The concept was Duncan’s [elder son, who now runs his own attractions]. We’ve since changed the name to give people a better idea what to expect. It’s a bit like the food offering at the park – everyone may tell you they want healthy salads, and we do cater for different tastes and dietary needs, but what do they actually buy when they come here? Burgers and chips! They want a treat that they wouldn’t get every day. Dinosaurs are a tried and tested theme with kids so it seemed silly not to be more upfront about them or the farm park elements we have in there.
” Nerf Zone at Matlock Bath 62
Woodland retreat Gulliver’s Hotel opened last year, and it’s been encouraging to see the business market booking outside of the peak park season. Although they are aimed at kids, I think one or two of the older guests quite enjoy staying in our themed rooms! The site in Warrington was once part of the Burtonwood US air base. The Burtonwood Historic Association had a huge hangar full of American vehicles and memorabilia, but couldn’t afford anywhere to display them so we offered them a building where they could show part of the collection. If you come to Gulliver’s you can go round that as well, and it’s also quite useful for attracting school groups. Although schools are doing fewer trips because of the economic squeeze, we’re confident that business will come back. We’ve always tried to offer value for money at Gulliver’s, but it’s a state of mind. People are always ringing up and asking when our next offer is. We believe our price is right so there’s no need to discount like so many other attractions now seem to. Luckily we have a lot of families that buy our top of the range Gold Passport that allows unlimited access to all the different attractions at the three sites.
Caption?
The original Gulliver’s Kingdom enjoys a spectacular hillside location in Matlock Bath NOVEMBER 2013
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