AVID
Avid: The Mixing Revolution Continues…
For over 25 years, Avid has led the way in professional audio innovation, from pioneering mixing ‘in the box’ to developing console technology that controls multiple DAWs. But times are changing… To help you overcome tomorrow’s challenges today, discover Avid's latest innovations.
Whether you mix music, sound for film or television, or live performances, the industry has shifted dramatically in the last five years. For music and post professionals, session complexity continues to grow, turnaround times are tighter, budgets are smaller, and there’s more competition. Live sound professionals are routinely faced with complex and varying setups, shorter prep times, and an increasing demand for studio-quality live recordings. That’s why Avid set out to design two revolutionary new consoles—Avid® S6 for music and post production, and Avid S3L for live sound—to help audio professionals successfully conquer real-world issues, with technology built for the future. Here’s a look at how Avid designed these two systems with extensive input from its customers.
AVID S6—MIXING REDEFINED FROM WISH LIST TO REALITY
To help them achieve success, music and post pros asked for an intuitive control surface that speeds up workflows and minimizes complexity, leaving more time to create and deliver higher quality content. They wanted a surface that deeply integrates with Pro Tools® and other Avid solutions, yet welcomes third-party DAWs to facilitate parallel workflows and expand business opportunities. And they asked for a surface that’s priced to meet current needs, but scalable for future business growth.
These form the foundation of S6, a revolutionary new control surface
Avid S6 features a unique modular design, enabling you to take total control of Pro Tools and other DAWs.
Mixing in a recording studio or post facility has evolved tremendously from the “big iron” consoles of 20 years ago. Professionals are now tasked with doing more—often with less—and the expectation to create and deliver higher quality, more compelling content has never been greater. They’re also faced with some serious new challenges:
• Sessions are growing more complex and are often subject to frequent changes
• Mixers are tasked with creating and delivering more content in shorter timeframes
• There are more demands for exacting levels and delivering in multiple formats
• Clients want higher quality content faster, despite limited resources and budgets
These are the reasons why Avid began designing a next-generation control surface—one that would enable its customers to tackle these issues head-on. To get more detailed feedback, Avid met with top producers, engineers, mixers, and artists to understand their workflow intricacies.
18 November 2013
Customize the surface with the controls you need now, with easy scalability for the future.
Initiated by customer feedback, here’s some of what S6 offers:
• Revolutionary modular design—Scale the surface horizontally and vertically, choosing the modules you need to match your current workflow and budget, with room for expansion as your business grows
The International Guide To Consoles 2013
with a first-of-its-kind modular design. The surface comes with your choice of engine—S6 M40 for large-scale productions that require maximum faders/channels, visual feedback, and customizability, or S6 M10 for smaller rooms and budgets—plus individual modules that provide faders, knobs, high-res metering, and more.
BUILT FOR THE FUTURE
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