. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Business - ChoosingASupplier
Products are an investment and you need to invest wisely so really take your time when selecting your brands
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Choosing the products you are going to stock within your business is very exciting; it’s a time to research, try, test and meet with different brands. Products are an investment and you need to invest wisely so really take your time when selecting your brands.
Have a criteria of what you want, not just from the product itself but also from the company behind the brand.
They will have a criteria that you have to meet as one of their stockists so why shouldn’t it work both ways?
When I was first selecting the brands I was going to stock I made a list of what I wanted from that product and what I wanted from the company that supplied that product. We will all have different criteria but for me the skin care and body care products that I stocked had to be organic and that was non-negotiable. Ideally I wanted to deal directly with the company that produced said product and not deal with a distributor. Luckily for me the brand I chose ticked both boxes.
“When choosing a supplier it is important to find a good match for both your Spa and your staff,” says Hollie Hastings of Voya Products. “Staff need a skin care product that
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Marie-Louise Coster looks at selecting a supplier and products for your business
they are passionate about and believe in. If therapists don’t love the brand this will come across to clients.”
Personally, I also wanted a brand that could not be bought in a department store, at another salon close by or on a television shopping channel – these would not work for me as it is difficult enough to maintain retailing loyalty from clients without them being able to buy it everywhere, often cheaper.
When making your own list write it in order of importance, the higher priorities on the list are a must, the lower ones you may be able to compromise on. What you must
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