INDUSTRY NEWS NEWSCAST
At CastExpo’13 in St. Louis, Inductotherm pledged $60,000 to the Foundation for the Cast Metals Industry by offering a $60 donation for every individual who swiped a name badge at their booth. Te response was tremendous and the company met its goal. Foundry Educational Foundation (FEF) Executive Director Bill Sorensen recently accepted a check on behalf of FEF from Inductotherm founder Henry M. Rowan. Chassix has announced its move to a
new global headquarters in Southfield, Mich. Te 22,000-sq.-ft. site brings 150 employees from the former Wixom, Mich., and Troy, Mich., offices. Te company operated out of two locations as SMW Automotive LLC and Diversi- fied Machine Inc., before its integration earlier this year. Chassix offers 24/7 design and engineering capabilities, with manufacturing operations in the U.S., Mexico, South America, Europe and
LETTERBOX Praise for App As a member of AFS, I was very
impressed with your addition of the app. From my view, as a marketer dedicated to the metalcasting industry, you are on the leading edge of communication and innovation in presenting your magazine. From my experience, most foundries
are not as creative, nor able to under- stand the needs of their clients outside the actual metalcasting solution. They do not understand prospects are searching for much more than a simple cast- ing. They are looking for a long-term relationship built on trust, reliability of the vendor, and open and honest com- munications. Like Harvard marketing professor Theodore Levitt expressed, ‘People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.’ Most foundries are going broke because they do not understand the simple con- cepts of effective, low cost, measureable marketing ROI. You, on the other hand, are way ahead.
Mark Mehling Foundry Marketing Consultant August 2013 MODERN CASTING | 13
China, with more than 3,700 employees. Hoosier Pattern Inc., Decatur,
Ind., has acquired an S-Max 3D Sand Printer made by ExOne. Te printer selectively dispenses micro- droplets of foundry-grade resin onto a 0.011-inch-thick layer of engineered
sand to build sand casting cores and molds directly from CAD data. Te S-Max by ExOne has a build envelope of 70.9 x 39.37 x 26.56 inches. Te additive manufacturing process adds to Hoosier Pattern’s rapid prototyping capabilities and product size.
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