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JULY 2013
Legal Focus
67
IP touches every part of commercial life; protecting a company’s IP and brand is one of the most important aspects to business and is a vital way in which a company’s success can be guarded. Protection of a company’s IP is vital, especially in emerging markets.
A
s an emerging economy begins to experience growth and development at a more rapid pace, so does that country’s business and
commerce sector. As companies become more successful, the need to protect its IP assets becomes further enhanced.
Over the next few pages, Lawyer Monthly speaks to experienced IP professionals from the Czech Republic and Mexico about the issues surrounding IP protection in emerging markets, how these issues are tackled and what companies can do to best protect their IP interests. LM