contents

June 2013 Volume 32, Issue 6

42

‘I don’t anticipate increased demand for meetings and conferences. I see increased demand for online interactions with more personal engagement.’

59 71

75+25+x 61+39+x 55+45+x 51+21+28+x

COVER STORY/CMP SERIES

This Is How Your Career Will Evolve

There are certain skills you’ll need to acquire to remain competitive as a meeting professional. Thirteen experts inside and outside the industry tell us what you’ll have to do — and become — to create tomorrow’s meetings. The Editors of Convene

Features SALARY SURVEY 2013

Gaining the Upper Hand As the job market continues to gain strength, meeting professionals are commanding higher salaries — taking home nearly 10 percent more than they did last year. Michelle Russell

ONE ON ONE

Condoleezza Rice The first woman to serve as U.S. National Security Advisor and the second to serve as U.S. Secretary of State has returned to her academic roots as a professor of politics and business. She shares with Convene her thoughts on why face-to-face experiences — which “cannot be replaced with anything else” — are pivotal to advancing society. Susan Sarfati, CAE

80 2 PCMA CONVENE JUNE 2013

A Teachable Meeting The multilevel security and 100-percent koshered convention center were par for the course. What really set this year’s AIPAC Policy Conference apart were the 130 meeting and hospitality students who were recruited to staff it. Christopher Durso

PCMA.ORG