RESEARCH

The Bottom Line Online

The Virtual Edge Institute recently surveyed physical and online event producers about their digital initiatives. Key findings:

HOW MANY PEOPLE TYPICALLY REGISTER FOR YOUR ONLINE EVENT?

OVER 10,000 7.3%

1,000 TO 5,000: 18.8%

5,000 TO 10,000: 5.8%

IS ATTENDANCE AT YOUR ONLINE EVENT TRENDING UP OR DOWN?

TRENDING UP 67.7%

TRENDING DOWN 9.7% FLAT

17.7% DON’T KNOW 4.9%

UP TO 250: 39.2%

500 TO 1,000: 13%

250 TO 500: 15.9%

WHAT IS THE TYPICAL AMOUNT OF TIME AN ATTENDEE SPENDS IN YOUR ONLINE EVENT?

LESS THAN 1 HOUR: 8.1%

1 TO 2 HOURS: 21%

MORE THAN 5 HOURS: 35.4%

2 TO 3 HOURS: 14.5%

3 TO 5 HOURS: 21%

SOURCE: Digital Event Benchmark Report, Virtual Edge Institute (convn.org/vei-report)

PCMA.ORG

JUNE 2013 PCMA CONVENE

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