Attraction Profile
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Nice haricut: a Rockhopper penguin
Merchandising Antarctica
These penguin-shaped cups may look cute and funky, but they also have a noble purpose: encourage guests to help the planet – and the SeaWorld bottom line – one refill at a time. Launched in conjunction with Antarctica: Empire of the Penguin, SeaWorld Orlando has created the “Cup That
Cares,” a new souvenir
reusable drink container which guests can fill with a choice of
over 100 soda
options (soft drinks) from Coca- Cola’s Freestyle beverage dispensers. Each time they re-use the cup, an RFID chip embedded inside interacts with the dispenser to inform guests how they are being environmentally responsible by preventing the emission of approximately 27 grams of CO2
.
The standard Cup That Cares costs $9.99, or guests can build their own personalised penguin cup starting at $15.95 (including free first fill) by choosing from more than 40 accessories such as eyes, hair, glasses and bow ties. Refills throughout the park are $0.99 each. SeaWorld promises to donate $1 from each Cup That Cares purchase to the SeaWorld & Busch Gardens Conservation Fund.
This themed walk-though penguin habitat at the end of the ride is the attraction’s payoff 34 JUNE 2013
More Antarctic theming
Stepping off the adventure ride, passengers find themselves among a colony of Adelie, Gentoo, King and Rockhopper penguins in a 30°F (-1ªC) habitat filled with wind, snow, rock and chilly water. It’s what makes Antarctica the coldest theme park attraction in Orlando. “There’s so much at Antarctica: Empire of the
Penguin, it’s hard to choose one best part,” admits Prather. “There’s the all-family adventure ride, joining the penguins in their 30° world, seeing them flying underwater, plus incredibly cute gifts and delicious food. If I had to pick one, it would have to be getting up-close to the penguins and walking among them in their colony.”
Entertainment meets education Antarctica also includes elements that entertain guests at the same time as educating them. Kids can “measure up” to all 18 species of penguins carved into the rocks in the plaza. They can engage in kid-height interactive touchscreens and talk with SeaWorld educators to learn more about the importance of community and how penguin colonies work together and rely on each other for survival.
At the Expedition Café, American, Asian and Italian
An underground viewing area featured as part Antarctica
(the three major signatories of the Antarctic Treaty) cuisines are featured. A hydroponic garden produces fresh herbs that chefs incorporate into the menu. Outside seating is available under canvas sails and in two themed huts. The Glacial Collections gift shop is decked out in the vivid combination of black, bright yellows, oranges and whites. Hero Puck is anticipated to be the popular take home treasure. There were challenges building Antactica, but
SeaWorld was up to the task. “We love the challenges”, says Prather. “How do we get our guests to join the penguins’ world, in 30°? How do we create a trackless ride system that allows you to choose a ‘mild’ or ‘wild’ version? How can we build an entirely new realm? Those were a few of the challenges, but our designers and creators are the best in the world. They worked with our bird experts to create a one-of-a-kind experience.” SeaWorld has a winner on its hands with this new attraction, one that Prather believes will become “the top attraction in Orlando and a must-see on summer vacation.” Who ever would have thought families would visit Florida to seek out something so cold?
seaworldparks.com/seaworld-orlando
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