REALTOR News GAR


®


REALTOR®


Unveils New Logo


As part of our ongoing efforts to update our mission,


purpose, and image, GAR is unveiling a new logo, which is the first revision to our most prominent visual in eight years. In 2012, a new strategic plan, mission statement and core purpose was crafted by GAR’s Strategic Plan- ning Committee along with a Presidential Advisory Groups (PAG) that researched branding options for the Association. It was determined that a newer, more mod- ern logo was a necessary component in the process of updating our image.


PRODUCTIVITY: GAR MEMBERS REMAIN


. Some findings include:


the“Best of the Best” In a recent analysis of the two largest MLS’s in metro Atlanta for 2012, REALTORS®


once


again out-earned and out-produced non- REALTORS®


· FMLS membership is comprised of 48 percent REALTOR®


licensees. The REALTORS®


of the dollar volume for FMLS, and 24 out of the top 25 agents in FMLS are REALTORS®


.


· Georgia MLS membership is comprised of 57 percent REALTOR®


licensees. The REALTORS®


dollar volume for Georgia MLS, and 22 out of the top 25 agents in Georgia MLS are REALTOR®


members. REALTORS® are consistently the “best of the


best” in production and earnings. SOURCE: $martNumbers,March 2013


WHAT’S HAPPENING


The logo features the Association’s shortened name —Georgia REALTORS®


—and incorporates three elements


that encompass our membership in the “skyline” area of the image. The first element in the skyline is a house, which represents residential real estate. The second el- ement featured is a group of high-rise buildings, which represents commercial real estate. The third element in the logo is the gold dome of the Georgia Capitol build- ing, which represents the advocacy efforts of all Georgia REALTORS®


the quality of life in our communities—is incorporated along the bottom of the logo. Special thanks goes to the 2012 Vision PAG members,


2012 Strategic Planning Committee members, 2013 Branding PAG, and the 2012 & 2013 Executive Committee members for their diligent work on these efforts. To view GAR’s Strategic Plan in its entirety, please visit www.garealtor.comand click the “About GAR” tab on the home page, then click on “Strategic Plan.”


6IGEORGIA REALTOR® TOR® Across Georgia?


Visit the online version the May/June issue of Georgia REAL


magazine and see what’s been . Finally, our vision statement —enhancing


happening at the local boards and associations across the state. RPAC fundraisers, awards banquets, and community service events are featured in every online issue of Georgia REALTOR® magazine. Visit the GAR Web site and under the Newsstand tab, click on “Georgia REALTOR® Magazine” on the left-hand side of the page. For iPhone and iPad users, you can access the magazine via our app. Visit the Market and search for “Georgia Realtor.” When the screen prompts you for username and password, use “GAR1920” as your username and “realtor1” as your password. Our Droid app will be available by mid-May — follow the instructions above to install the Droid app on your Droid smartphone or tablet.


MAY I JUNE 2013


members and 43 percent non-member produced 85 percent of the


members and 52 percent non-member produced 82 percent


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