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REALTORS®


5 Tips to Keeping Your Business Safe on Social Media social You’ve just found your buyer a great house, she’s signed the


offer and you’ve submitted it to the cooperating agent. You know your buyer loves this house enough to pay full price, but she has told you she’d like to pay less. You’re hoping to negotiate a little off the list price, as well as some seller-paid closing costs for your buyer, and you’re hoping the seller will agree to those concessions, even in this rapidly shifting market. The listing agent calls with her seller’s response: full price, no closing costs. Then she drops the real bomb: she and her seller looked up your buyer on Facebook, where she had posted about the house in her status update: “I’ve found the perfect house! I just made an offer and I don’t care what it takes!!!” Not only did you know she’d pay full price for the house, now the seller does, too. What could you have done to prevent this? Social media has opened up a whole new realm of possibilities — and liabilities — for . With every benefit and advantage comes a possible opportunity for disaster. It


can be confusing: you’re told to be social, to be authentic, to be yourself. However, here’s what you may not realize: what you post can be hazardous to your business. Here are a few tips to keep you safe on social and to help you keep your clients safe, too.


18 IGEORGIA REALTOR® MAY I JUNE 2013


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