Making Waves
Waterfront chats to the marine mogul with ambitions to become the Bernie Ecclestone of the water
investment, to his most notable venture as founder of Eurobuns Limited, which has become one of the leading suppliers of baked goods in the UK. But like all great entrepreneurs, Asif isn’t satisfied riding on the coat tails of past successes. Having sold Eurobuns to Lantmannen Unibake in 2008, the former bakery baron and property plutocrat wants to defy the odds and almost
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sif Rangoonwala’s success as a businessman is undeniable. Te British Pakistani has interests spanning financial and property
single handedly transform the fortunes of a sport which has barely registered with the majority of us. As Chairman and CEO of Powerboat P1, Asif is pumping in a significant portion of his multi-million pound fortune in the hope of competing with, and eventually surpassing, his dry land rivals in the world of motor sport. “I’m building the third motor sport in this
world,” Asif tells us. “It’s the ultimate frontier. Tere’ll never be a fourth motor sport, I don’t care what anybody thinks. Making an assessment of what’s out there, around three
quarters of the world is water and over 60% of the world’s population live less than 10 miles away from water. You don’t need an £800m track just to race. I have 750,000 miles of race track. Somebody just needs to develop it.” Te sport has managed to gain a foothold in Europe, the US and the UAE, with negotiations underway to expand into a number of other countries, including emerging economic powerhouses such as India and China. Despite the growth, Asif is one of the first to recognise the daunting amount of ground to be made up on their
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