Creativity Hub Tuesday 19 March
10:15 - 11:45 Creative B2B Content Marketing • Increasing a company’s online presence through a robust content marketing strategy is an ever increasing requirement
• Strategies that rely on digital and live elements can all be combined to provide a strategic B2B marketing tool
• Get further advice on how to create a strategy for success
Speaker: James Morgan, Director of Education, ISES UK, Marketing Director, Crewsaders
14:00 - 15:30 Creativity in Hybrid Events • Combining live events with virtual participation is an ever increasing trend
• Activating brand messages through a combination of differing confi gurations may seem confusing
• Learn how to pitch, promote and produce virtual events Speaker: David Korte, Director of Strategy and Concept, VOK DAMS GROUP
Programme - Stand R710 Brought to you by:
Wednesday 20 March
10-15 - 11:45 Creating Event Delivery Partnerships • Communication through ‘live’ activity has a signifi cant impact
• It creates positive brand conversations and is a growing component in any corporate marketer’s armour
• Get advice on how to plan, produce and reap the rewards of a live engagement strategy that puts creativity at the heart of a customer journey
Speaker: Andy Callin, ISES EMEA Affi liate Chair, Managing Director, Sound by Design
14:00 - 15:30 Creating Live Events that Bond • It is now standard practice in tenders and RFPs to form strategic delivery partnerships
• The partnerships are evident at the local and international scales for the delivery of all types of events
• Get expert advice on how to approach prospective partners and the issues around creating a delivery parnership
Speaker: Richard Foulkes, International Board of Governors, ISES, Director, Special Projects Mayridge
Thursday 21 March
10:15 - 11:45 Creative Decor for Venue Transformation • Transforming a venue to provide an experience that conveys a specifi c message can be challenging
• The design elements and innovation for each type of message and experience will vary depending on what your client wants to convey
• Learn how to tackle this challenge Speaker: Jacqui Partridge, Managing Director, Partridge Events
14:00 - 15:30 Creativity and ISO 20121
• The events industry has a unique opportunity to engage and mobilise positive change through creative event design and activation
• Implementing ISO 20121 in a creative environment can be challenging, with barriers to change often causing frustration and team-fatigue
• Get expert advice on how to make ISO 20201 work for you and your company Speaker: Samantha Wilson, Managing Director, Eco Events
www.liveexperienceexpo.co.uk 29
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