Wednesday 20 March Confex Knowledge Seminar Programme Day 2
Association day is in partnership with: Keynote & Agency Theatre
10:15 - 11:00 Top 20 - international venues for over 300 delegates
• Explore venues delivering seamless service for 300+ delegates • What to consider when organising large international events
Speaker: Jacqui Kavanagh, Managing Director, Trinity Event Solutions
11:15 - 12:00 Integrating interactivity & technology for experiences
• Synergous use of technology and interactivity and the balance of using established and emerging technology
• Choosing the right techniques is fundamental to getting the message across successfully
• Developing and managing expectations of clients and end users
Speaker: David Wilson, Head of Production, Engage
13:00 – 13:45 Keynote: The world according to...Janet Street-Porter
• Janet Street-Porter is a journalist, author, broadcaster and big personality!
• Janet will be talking about her career and what it has taken to reach the top
14:00 - 14:45 MPI in the ring: Do you have a licence to meet?
• A strong debate brought to you by MPI • Should the industry hold certifi cation?
• Should we engage in re-certifi cation in order to organise meetings?
Moderator: Martin Lewis, MD, CAT Publications Speakers: Cedric Calhoun, Founder and Chief Executive, RecertTrack and Jennifer Jenkins, MD, MCI UK
15:00 - 16:30 The challenges ahead: The future of quality WiFi at events - utility or luxury, free or fee?
• Analyse the future of WiFi and how it will affect your events
• How will it affect venue infrastructure costs, project management and meetings technology development Hosted by: ABPCO
Speakers: William Jones, Senior Network Architect and Engineer, Max Wi-fi , Justin Hollins, Head of Retail Sales EMEA, iBAHN and Mike Clanton, Head of Global Corporate Event Solutions, My Meeting Professional
Specialist Programmes Theatre
10:15 - 11:00** Association Day Keynote: The value and importance of certifi cation
• Understand the components of creating and sustaining a certifi cation programme
• Explore the impact of certifi ed professionals on various industries
• Find out whether or not your association should pursue a certifi cation programme
Speaker: Cedric Calhoun, Founder and Chief Executive, RecertTrack
11:15 - 11:55** Association Day workshops:
Specialist Pharma Code Expert: Dr Ravi Kanta Powar, Founder, R11osy Consultants
Professionalising association management for the 21st century Expert: Norman Rose, Junior Vice- President, Institute of Association Management
Driving commerciality through event sponsorship Expert: Alison Heppenstall, Director, b2b partnerships
Content is dead, long live content Expert: Simon Burton, Director, Exposure Communications
Sustainable event solutions: Discover how to make your events and business practices more sustainable Expert: Charlie Banks, Business Development Manager, Positive Impact
How lean and mean are your events? Expert: Erin Rigg, Client Services Manager, The Listening Company
PCO Relations. Get the best out of your Professional Conference Organiser. Expert: Michael Foreman, Chairman, ABPCO
Subvention: How to approach, negotiate and secure destination support for your event Expert: Martin Sirk, Chief Executive, ICCA
Employment law, retirement legislation & other legal solutions Expert: Keith Potter, Partner, Fieldhouse & Co
Gaining management buy-in and understanding Expert: Christine Adams, Associate, b2b partnerships
All Association Day workshops will be repeated at 12:00
12:45 - 13:30** Association Day: Sourcing destinations for association events
• This panel debate will feature Association Heads & Destinations
Live Lounge
10:15 - 11:00 Musion Systems showcase • See stunning holographic showcases • Understand how Musion Systems are leading the way in event technology
• How holograms were applied to events such as Max Mara’s Hong Kong store opening and Christian Louboutin at the Design Museum, London Speaker: Musion Systems
11:15 - 12:00 Conference suite of the future
• Get an insight into what the conference suite of the future will look like
• Learn how the latest mobile data and broadband technology are being employed with existing technology
• Discover how, in the future we will be able to ‘beam’ into another offi ce without ever stepping on a plane Speakers: James Rock, Musion Systems and Chris Elmitt, Crystal Interactive
14:00 - 14:45 Awards Day: How to please all of the people all of the time
• Caroline will guide you through the different pressures and demands - from entrants to sponsors, presenters to suppliers
• Learn how to ensure you are delivering real value
• How to ensure you are remaining true to your brand and values Speaker: Caroline Jackson Levy, CEO, UBM Awards and Partnerships
15:00 - 15:45 Awards Day: Designing an awards show to be a brand experience using the National Television Awards as an example
• Creating a unique visual identity for a live event based on the brand values
• Designing the story telling and band performances
• Designing a live event to be televised Speaker: Nicoline L. Refsing, Production Designer & Creative Director, Rockart Design
16:00 - 16:45 Awards Day: “It doesn’t have to be Park Lane!”
• We think awards show and often think of 5 star hotels and black ties
• Who’s to say that’s the best option?
• Challenge those ideas and gain insight into the benefi ts and risks of maintaining the status quo or daring to be different Speaker: Steve Lane, Business Director, UBM Awards & Partnerships
17:00 – 18:00 The Next Big Thing Semi-Final 2 24
• An X-factor style, corporate entertainment talent competition • Help us decide who wins and goes through to Thursday’s fi nal • Showcases from the hottest acts in corporate entertainment
• They’ll discuss issues ranging from subvention & city support to hotel negotiations & bidding procedures
Moderator: James Lancaster, AMI Deputy Editor, CAT Publications
Destination Panellists: London, Scotland, Hong Kong Association Panellists: James Glavin, Director of Events & Marketing, British Society for Rheumatology and Richard Holmes, Director, International League Against Epilepsy
14:00 - 14:45 Confex Meetology® session
• Discover the ways in which the environment we meet in affects behaviour and performance
• Boost your attendees’ effectiveness through the understanding of diet and exercise
• Learn the unusual and scientifi cally proven secrets of infl uencing and persuading others
Speaker: Jonathan Bradshaw, CEO, The Meetology® Group
15:00 - 15:45 Bringing together events and fundraising: the charity perspective • Giving your existing events portfolio a charity dimension
• Working with charities on their own fundraising-focused events
• Measures of success – supporter experience and impact Speaker: Wings for Life
16:00 - 16:45 Inspirational stories of great leadership
• Go on a journey into the stories of the world’s most remarkable people and brands
• Explore your own rooted experiences and the personal resources that reside there
• Stories like Steve Jobs and his ‘Insane Simplicity’, will engage you - a truly inspirational experience
Speaker: Tom Griffi n, MD and Master Storyteller, The Mark of a Leader
**Association Day is open to Association Day delegates only
Brand Activation Arena Sponsored by:
10:15 - 11:00 Vodafone “Raise your Game” festival in Hungary
• Best use of experiential marketing to leverage brand partnerships
• Effective use of social media platforms (Facebook) at mass participation events
• How to make niche sporting events appeal to a broader audience
Speaker: George Kapellos, Account Director, Ignite
11:15 - 12:00 Experiential - building deeper consumer engagements
• Experiential - igniting digital engagements through experiential and digital channels
• Turning experiential into the start of a meaningful, accountable conversation with consumers
• Closer’s distinctive approach which transcends standalone experiential activity and boosts ROI
Speaker: Liz Richardson, Head of Closer
14:00 - 14:45 Queen Elizabeth Park - an overview Speaker: Clive Little, Director of Events and Programming, Olympic Park Legacy Company
15:00 - 15:45 Panel Case Study: Nokia Lumia Live
• The thought process behind this cutting edge series of events • Learn the challenges and benefi ts of taking the latest event technology to the next level
• Learn how these stunning visual effects were designed to surprise and engage
Speakers: JD O’Lone, Board Director, Mission, Neil Keane, Event Production Manager, EPMD and Pod Bluman, Managing Director, Bluman Associates
16:00 - 16:45 How to unlock unusual and extraordinary spaces
• London & Partners reveal how they source unused land and spaces
• Location Live provide advice on how to think outside the box when looking for a venue
• Audience members pitch venue questions live to London & Partners and Location Live
Speakers: Pat Holmes, Interim Head of Event Solutions & UK Sales, London & Partners and Neil Jones, Director, Location Live
www.international-confex.com How To & Corporate Theatre
10:15 - 11:00 How to...handle international etiquette • The future for us all is working across borders and boundaries
• What you need to worry about and what you don’t
Speaker: Kevin Jackson, Vice President of Sales & Marketing, George P Johnson
11:15 - 12:00 How
to...do a site visit • Why you need to fully research a venue before booking an event
• Leveraging the resources of Convention Bureaux and Venue Finding Agencies
• Why Fam Trips and Site Visits can help you make the right decisions
Speaker: Mike Lyon, Write Style Communications
14:00 - 14:45 How
to...select a menu • Do you fi nd it hard choosing a menu for your events?
• There is a lot of pressure on events organisers to choose the perfect menu
• Do you have what it takes to pick the right combination of dishes that will please a large crowd of discerning diners?
Speaker: David Wolanski, Director, the-recipe
PCMA SESSION 15:00 - 15:45 Earning and maintaining a seat at the table
Sponsored by Scottish Exhibition and Conference Centre, Glasgow
• Determine how to get and maintain respect from C-level executives
• Recognise what goes into transferring business strategy to meeting/event strategy
• Explore how to communicate your vision for success
Speakers: Sue Potton, CMM, Sue Potton Associates, Samantha Coates, Global Head of Events, Thomson Reuters, Carolyn Pund, Sr. Manager, Global Strategic Meetings Management, Cisco Systems,
Inc.and Klaus Span, Senior Manager of Marketing, Demand Programmes & Alliances, IBM
PCMA SESSION
16:00 - 16:45 A practical look at harnessing the power of technology to drive event success
Sponsored by Scottish Exhibition and Conference Centre, Glasgow
• Understand what organisations and businesses are using today
• Experience virtual event technology in use by the experts from VEI & PCMA
• Explore fi rst-hand examples and case studies of successful technology deployments
Speakers: Michael Doyle, Executive Director, The Virtual Edge Institute and Sherrif Karamat, CAE, Chief Operating Offi cer, PCMA
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94