Britainfor Tuesday 19 March
10:15 - 11:00 John Hope Gateway, Royal Botanic Garden Edinburgh
• Sodexo Prestige provide catering and venue management for John Hope Gateway Centre
• The venue is run according to principles of green construction
• Hear the challenges and successes that led to a prestigious award
Speakers: Caroline Meledo, Corporate Citizenship and Engagement Advisor, Sodexo and Austin Tilsley, Operations Director, Sodexo
11:15 - 12:00 Vodafone ‘Raise Your Game Festival’, Budapest, Hungary
• Vodafone Group launched a new global sponsorship activation platform, Raise Your Game
• Working closely with Vodafone, Ignite organised a hugely successful public event
Speaker: George Kapellos, Account Director, Ignite
14:00 - 14:45 Sailors and cider • How do you capture the imagination of the sailing world?
• How do you make an energy company as advocated as Apple?
• We take a quick look at four RPM campaigns to showcase the power of live brand activation
Speaker: Tim Jones, Strategist, RPM
15:00 - 15:45 Hedsor House, Thames Valley • Explore logistical and operational challenges faced by the Hedsor Team
• Find out how to contend with a 1000 revellers, 3 plastic elephants, Olympic athletes and celebrity chefs, Dustin Hoffman and …the Dowager Duchess, Maggie Smith.
Speaker: Eddie Hoare, Chairman, Hedsor House
Events Wednesday 20 March
10-15 - 11:00 LOCOG Games Maker orientation training
• Crown Business Communications organised external training for 70,000 Games Makers
• The interactive three-hour event with bespoke multi-media content spanned 14 functional areas of LOCOG
• With live action insight and exclusive content from Olympic and Paralympic guests
Speaker: Simon Hambley, Director of Live, Crown Business Communications
11:15 - 12:00 Driving results for international brands
• Find out how to reach new international audiences • Leading brands are now turning to vehicle based road shows • Find out how this can help you connect with new customers Speaker: Keith Austin, Managing Director, Event Marketing Solutions
15:00 - 15:45 Passion to deliver excellence, Mount Anvil
• Find out how careful understanding and research, led to the key event objectives being achieved
• How BlueHat helped Mount Anvil to clarify what they wanted their people to engage in
Speaker: Tim Shepley, Managing Director, Bluehat Group
brought to you by
Look back on a phenomenal year for British events with mini showcases of the very best events from conferences to exhibitions to music festivals that have been delivered by UK organisers.
Thursday 21 March 10:15 - 11:00 The Silverstone Wing
• Silverstone Hosted Red Bull’s constructors winning end of season party in November 2011
• With 1200 guests, Live band, Red Bull X wings bikes going 50 Ft in the air and more
• This event challenged and changed the internal culture and fi rmly put the venue on the corporate events map
Speaker: David Young, Consultant - CB&E Sales, Silverstone Circuits
11:15 - 12:00 NetApp Insight 2011, Rome
• Find out how Corporate Rewards worked with NetApp to deliver their annual conference
• Held in Rome, the 3.5 day event hosted 2,000 NetApp partners and employees
• The conference included 3 general sessions, an awards ceremony, 200+ technical breakout sessions, hands-on labs, certifi cation examinations and an exhibition
Speaker: Sean Wilkinson, Managing Director, Corporate Rewards
14:00 - 14:45 Visitor events programme, Natural History Museum
• The Natural History Museum engaged the general public with science and generate income through ticket sales
• From debates to children’s sleepovers fi nd out how this fast-growing and high-profi le programme succeeds
Speaker: Andy Glynn, Visitor and Events Manager and Terry Lester, Head of Customer Development, Natural History Museum
15:00 - 15:45 EE Live
• This session will look at the use of Musion • The design and development of an ‘interactive’ running track
• How pre-visualisation was used to test and preview the control and output of multiple media servers Speaker: David Mulcahy, Technical Director, XL Events
Status Update
Learn how to integrate social media into your events and fi nd out what’s new on the social media scene.
Tuesday 19 March
11:15 – 12:00 The rise of social photography and video and what it means for you
• How the post PC world is driving visual communication online
• An overview of the main “visual” social networks: Instagram, Pinterest and beyond
• How consumers behave differently online when using pictures and video, as opposed to words
Speaker: Dirk Singer, Director, Rabbit
14:00 – 14:45 How to apply the power of gamifi cation to your event
• Understanding gamifi cation at events • 3 simple ways to gamify your next event • Learnings from a gamifi ed event by Katie Piatt
Speakers: Toby Beresford, Founder, Leaderboarded and Katie Piatt, eLearning Services Manager, University of Brighton
Wednesday 20 March 10:15 – 11:00 Social media and events
• A case study, using social media to transform Cisco Live! • On-line off-line engagement • Advocacy at ground zero Speaker: Gareth Dimelow, Director of Engagement Planning, George P Johnson
11:15 – 12:00 Why mobile event solutions can fail - make yours a success
• Learn from examples of good and bad practice • How to ingrate your mobile strategy with the rest of your event • Get a check list to ensure success in the future Speaker: Michael Douglas, Operations Director, GenieMobile
Thursday 21 March
11:15 – 12:00 Inspiring social media use within live environments
• What should your ambitions be for online activity during an event?
• Are you really maximising the available channels to their full potential?
14:00 – 14:45
Glean.in: Maximising the power of Twitter and other social media for your event - a case-study
Liz will use Ecobuild and Decorex as case-studies to demonstrate how her and her team: • Determine the event social strategy, campaign creation & implementation • Metrics used to measure and defi ne results • Tools used
Speaker: Liz Stanley, Digital Community Manager, UBM Built Environment
15:00 – 15:45 Using social media to amplify your event and promote your brand • How to leverage social media to promote your event • Engage with consumers and create powerful brand advocates • Drive brand awareness and impressions on social networks Speaker: Joe Rice, Director of European Business Development, dwinQ
Tech Talks Enjoy a series of quick pitches from leading suppliers on the event technology scene. Sessions will show you how you can apply the latest technology to your events.
Tuesday 19 March
10:10 – 10:30 Leaderboarded showcase 11:10 – 11:30 Concep Showcase 12:00 – 12:20 Web Spider showcase 13:30 – 13:50 Pictures Experience Showcase 14:00 – 14:20 Original End C. Systems Showcase 15:00 – 15:20 IML Showcase 16:00 – 16:20 Showcase
Local Live Thursday 21 March
For the fi rst time, the Local Authority Event Organisers Group are holding their annual general meeting at International Confex with some additional insightful case studies and seminars exclusively for International Confex visitors.
28 Location: The River Suite
10:00 - 10:30 Breakfast and complementary teas and coffee 10:30 - 11:00
LAEOG AGM (invite only)
11:00 - 12:30 Offi cial LAEOG show round / tour of the event 12:30 - 13:30
Complimentary lunch and Networking, (Live Experience Central) (invite only)
Wednesday 20 March
10:10 – 10:30 Quickmobile Showcase 11:10 – 11:30 Double Dutch Showcase 12:00 – 12:20 TheAppBuilder showcase 13:30 – 13:50 Showcase 14:00 – 14:20 Concise Showcase 15:00 – 15:20 Eventbrite Showcase 16:00 – 16:42 Leaderboarded showcase
Thursday 21 March
11:10 – 11:30 Concep Showcase 12:00 – 12:20 Silverstream TV Showcase 15:00 – 15:20 Leaderboarded showcase
Enjoy a series of quick pitches from leading suppliers on the event technology scene. Sessions will show you how you can apply the latest technology to your events.
• How do you measure success?
Speaker: Mike Fletcher, Freelance Multi-Media Writer, Journalist and Editor
14:00 – 14:45 Effective Use of Social Media and Online Platforms in Event Organisation and Promotion
• Comparisons of the various methods and looking at their effectiveness
• New trends in social media and how to practically implement and measure them
Speaker: Robin Brattel, Founder and CEO, Eventility and Inapub
Location: Live Experience Theatre 15:00 – 16:00
Education session 1: How to organise a giant spectacular • Discover how Liverpool City Council’s events team delivered and managed Sea Odyssey
• Learn practical tips for managing large-scale public events • Hear how you can achieve stakeholder buy-in
16:00 - 17:00
Education session 2: How to embrace social media to reach new and bigger audiences
www.international-confex.com
and don’t miss
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