Live Experience Seminar Programme Your International Confex 2013 Badge gives you FREE entry into our sister event Live Experience.
Tuesday 19 March Wednesday 20 March 10:15 - 11:00 Practical tips for
managing wet weather on-site • Best practice advice for operations teams on how to deal with wet weather
• Advice on how best to communicate with event stakeholders, traders, visitors and press should you have to cancel your event
Chair: Caroline Clift, Editor, Stand Out
Speakers: Andrew Crawford, Director, CLA Game Fair, Jon Drape, Live Director, Ear to the Ground.
11:15 - 12:00 What makes a sports
event great? • Discover what are the ingredients which contribute to a truly great sports event
• Find out how location, infrastructure and facilities impact on an event and the role of the host city and public
• Learn what lessons have been drawn from recent events including London 2012
Chair: Phil Savage, Publishing Director, Sports Business Group
Speaker: Iain Edmundson, London and Partners and Arena Group
14:00 - 14:45 The latest technology for visually
spectacular outdoor events • Discover how to push the boundaries of visual events using the latest techniques to keep them extraordinary
• Find out just how interactive events can utilise the latest innovations
• Learn how to also deliver impact in daylight, not just after dark
Chair: Clive Couldwell, Editor, AV Magazine
Speakers: Malcolm Whittall, Broadcast Director, XL Video and Roger Barrett, Technical and Commercial Director, Star Events Group
16:00 - 16:45 Take inspiration from a decade of experiential
and brand marketing excellence • The best experiential campaigns from 10 years of fi eld marketing and brand experience unveiled
• Discover what the expert panel rate as their favourite and the reasons why
• Find out what underpins a campaign with the power to change consumer attitudes for the long term
Speaker: Frank Wainwright, Publisher and Director of Field Marketing and Brand Experience, Magazine and Awards
Thursday 21 March 10:15 - 11:00 Glamour and Glitter – a guide to successful
fundraising events • Learn about the elements of a successful charity event • Discover when you should use external expert assistance
• Find out how to maximise all opportunities the events off er - both at the event and after the event
Speaker: Jo Carter, Director of Fundraising and Communications, Nordoff Robbins
11:15 - 12:00 Stewarding alternatives: enhancing your
event with volunteers • The experience of Oxfam’s partners, including Festival Republic, Glastonbury Festivals and more
• The volunteer diff erence: how volunteers can change the face of your event
• Social change: providing opportunities and experience for young people
Speaker: Emma Parkinson, Stewarding Team Manager, Oxfam GB
12:15 - 12:45 Keynote - London 2012 Ceremonies - Sharing the insights • Ensuring success by managing unknowns
• Scaling up to deliver a mega production • Getting the best out of your contractors
Speaker: Piers Shepperd, Technical Director, Olympic Ceremonies, Wonder Works
14:00 - 14:45 Panel debate: What’s next? Health and safety after London 2012 • Learn about new regulations in place after the Games
• Find out how health and safety standards have changed for temporary structures
• Discover what you need to do now to ensure your health and safety standards are up-to-date
Chair: Andy Lenthall, General Manager
Speakers: Terry Smith, Operations Director, Arena Group, Chris O’Neil, CMIOSH, Health and Safety Compliance Offi cer, MUTA, Nick Morgan, CEO, Big Cat Group and Gavin Bye, PSA, Head of Construction Sector and Policy, HSE Construction Division
15:00 - 15:45 Festivals anonymous • Discover how to tackle critical issues within the current market
• Learn how cross industry collaboration benefi ts your business and the sector
• Collaborations - how to keep your identity and keep growing Hosted by: AIF Featuring speakers from festivals and music trade associations
16:00 - 16:45 Discover the world of events • Hear from Secret Garden Productions on organising festivals such as, Secret Garden Party, on private land
• Gain practical advice on how to prepare land for events Speakers: Secret Garden Productions
www.liveexperienceexpo.co.uk 27
11:15 - 12:00 Panel debate: The Smart Way – how RFID and NFC can enhance your event • Learn about using RFID and NFC as part of your social media activity at an event
• Discover how RFID has transformed the festival-goer experience
• Find out how brands can better establish connections with their consumers throughout the year
Chair: Simon Burton, Director, Exposure Communications
Speakers: Denzil Thomas, Business Director, Billington Cartmell Music, Laura Moody, Managing Director, Blondefi sh, Paul Pike, Director, Intelligent Venue Solutions
12:15 - 12:45 Training for the future of the
Experiential Industry • IPM will give a brief overview of its two experiential courses and outline plans for future courses
• Certifi cate in Experiential Marketing • Measuring the value of experiential campaigns Speaker: Chris Bestley, Director of Education, IPM
14:00 - 14:45 Sound, noise and acoustics at the
London Olympic Park • Noise mapping and management of operational activities • Venue acoustic design
• Sound system design for operational and life safety purposes
Speaker: Jim Griffi ths, Director of Acoustics, Vanguardia
15:00 - 15:45 How to organise a giant spectacular? • Discover how Liverpool City Council’s events team delivered and managed Sea Odyssey
• Sea Odyssey took place over three days and, attracted more than 600,000 people and generated £32 million in economic benefi t
• Learn practical tips for managing large-scale public events and hear how you can achieve stakeholder buy-in
Chair: Caroline Clift, Editor, Stand Out
Speaker: Andy McNicholl, City Events Manager, Liverpool City Council
10:15 - 11:00 Temporary sports stadia: A case study
of London 2012 beach volleyball • An insider’s view of London 2012 Olympics iconic Horse Guards Parade beach volleyball stadium
• The wider picture: providing complete overlay across a 32 acre site encompassing sensitive locations
• The legacy: what this means for the future of demountable stadia
Speaker: Adam Wildi, Project Director, Arena Group
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