Tuesday 19 March Confex Knowledge Seminar Programme Day 1
Keynote & Agency Theatre
10:15 - 11:00 Private Dining: Square Meal’s top picks
• Square Meal will take you through their favourite group dining options in London
• Find out what’s new on the market and how the latest openings compare to established favourites
• Note the launches to look out for in 2013
Speakers: Annica Wainwright, Editor and Damien Gabet, Reporter, Square Meal - Venues & Events
11:15 - 12:00 Meetings and events industry trends: 2013 and beyond
• Gain insight into trends on a global and regional basis • Learn about the key trends impacting the meetings industry in the coming year
• Also covering issues impacting meetings including increased numbers of RFP, technology, as well as potential rate shifts for air and hotel
Speakers: Michael Schüller, Vice President, Europe and Peter Manning, Head of UK Market, American Express Meetings & Events
13:00 - 13:45 Keynote: Lord John Prescott: Behind the scenes of government...
• Lord John Prescott was Britain’s Longest serving Deputy Prime Minister
• Get an insight into his time in government • Hear his views on the current economic situation
14:00 - 14:45 The Bribery Act in practice
• Overview of the Act • Why you wouldn’t want to fall foul of the Act and how best to avoid this
• Interactive session on how to spot a bribe Speaker: Lindsay Middleton, Associate, RPC
15:00 - 15:45 C&IT in the ring: Does job satisfaction and perks outweigh salary?
• Event industry professionals from varying positions within the events industry discuss the pros and cons of working in events
Hosted by: Tom Hall, Senior Reporter, C&IT Panel includes: Alex Hewitt, Managing Director, AOK Events, Katie Curzon, Client Services Director, Powow Events, Matthew Wall, Marketing and Communications EMEA, BCD Meetings and Incentives, Callum Gill, Marketing Manager, DRPgroup, Chris Parnham, Managing Director (Operations), Zibrant
16:00 - 16:45 Inspirational stories of great leadership
• Amazing stories of some of the world’s most remarkable people and brands
• Explore your own experiences and the forgotten personal resources that reside there
• Stories like Steve Jobs and his ‘Insane Simplicity’ will engage you with your own resourcefulness in a truly inspirational experience
Speaker: Tom Griffi n, MD & Master Storyteller, The Mark of a Leader
Live Lounge
10:15 - 11:00 Musion Systems showcase • See stunning holographic showcases • Understand how Musion Systems are leading the way in event technology
• How holograms were applied to events such as Max Mara’s Hong Kong store opening and Christian Louboutin at the Design Museum, London Speaker: Musion Systems
Brand Activation Arena
10:15 - 11:00 How to maximise experiential within your integrated campaign
• Experiential dynamic as part of an integrated campaign • How one idea can come to life across multiple channels • Measuring experiential within an integrated campaign
Speakers: Kate Wells, Senior Brand Manager, Maxitone (GlaxoSmithKline), Neil Hooper, Creative Director, Circle Agency and Winston Murray, Senior Account Director, Circle Agency
11:15 - 12:00 Experiential case studies demonstrating the rise of one of the most infl uential and measurable forms of marketing
• How BSkyB and Coca-Cola use experiential marketing to fulfi l brand objectives
• A look at two contrasting campaigns that achieve communication and brand objectives
• How greater sophistication in evaluation and measurement is driving growth in experiential marketing
Speaker: Nick Adams, Founder and Managing Director, Sense
14:00 - 14:45 Experiential: The partnership approach
• Discover what benefi ts a long term partnership can bring to a campaign
• What makes the perfect partnership? How to recognise a good fi t
• How to maximise the assets from both sides of the partnership
Chair: Claire Stokes, Managing Director, Circle Agency Speakers: Gary Linke, Senior Commercial Manager, The Rugby League, plus representatives from EA Games and the O2
11:15 - 12:00 Conference suite of the future • Get an insight into what the conference suite of the future will look like
• Learn how the latest mobile data and broadband technology are being employed with existing technology
• Discover how, in the future we will be able to ‘beam’ into another offi ce without ever stepping on a plane Speakers: James Rock, Musion Systems and Chris Elmitt, Crystal Interactive
14:00 - 16:45 Performing Artistes showcase comes to International Confex. The showcase
features two themed panel discussions: Leadership and Teamwork • Simon Weston, Falklands Veteran • Charles Hazelwood, renowned conductor and creator of the Paraorchestra
• Major General Andy Salmon, recently retired Deputy Commander for NATO forces
Sponsored by:
• Gerald Ratner, Infamous entrepreneur and founder, Gerald Online jewellery store
The Economy – is this the new normal? • Adam Parsons, Business Correspondent, BBC News and BBC World News
• Mike Forde, Director of Football Operations, Chelsea FC Chaired by Babita Sharma, BBC World
Specialist Programmes Theatre
10:15 - 11:00 AEO: Understanding the mind of an exhibition visitor
• Hear the emotional triggers that motivate a person to attend an event
• Understand how this impacts on your marketing communications
• Rethink your messaging to maximise your show attendance
Speakers: Jim Curry, Director, AEO and Philip Wilson, Director, DuckFoot Research
11:15 - 12:00 AEO: 10 data tips to improve your event by 10%
• Housekeeping tips for database management
• Linking data, social media and digital strategies with your event
• Improve your pre-reg conversions to maximise attendance
Speakers: Nicola Young, Marketing Services Director and Adi Clark, Head of Insight and CRM, NEC Group
14:00 - 14:45 AEO: Adding revenue streams to your event through ops
• Learn how technology is growing the opportunity to provide new services and generate revenue
• Exploit spare capacity in networks and improve the customer experience
• Understand how you can maximise Live Ticket Scanning, Cashless Payments, RFID and Traffi c Flows
Speaker: Tom McInerney, Director, Etherlive
15:00 - 15:45 AEO: Stay connected: working wireless
• Understand the latest Industry developments regarding connectivity at events
• Manage visitor and exhibitor expectations with a free copy of the Connectivity Guide
• Hear from EE and their roll out of the UK’s fi rst 4G network
Chair: Chris Skeith, Director, ESSA & AEV Speakers: Graham Cove, Director of WiFi, Everything Everywhere, Murray Dickson, Business Solutions Analyst, NEC and John Robson, MD, Aztec Event Services
16:00 - 16:45 AEO: Event catering: food for thought
• Catch up on the latest catering rules and regulations for events
• Get up to speed with the new allergen laws • Grow your knowledge from catering advisor Sustain Web
Chair: Chris Skeith, Director, ESSA & AEV Speakers: Kath Dalmeny, Policy Director, Sustain, Tracy Wain, Safety Manager, NEC/Amadeus and Sally Davis, Director of Consulting, The Russell Partnership
How To & Corporate Theatre
10:15 - 11:00 How
to...create an experience • Take a look at examples of engaging experiences
• The process of harvesting an abundance of creative ideas into a single minded proposition
• The importance of working collaboratively across departments within an agency
Speakers: Rory Sloan, Head of Production and Artwork and Ben Woolf, Head of Creative Brand Experience, RPM
11:15 - 12:00 How
to...negotiate venue costs
• Get tips to negotiate with venues from an industry insider
• Find out how you can get the best deal when negotiating
• Understand how venues price, and use it to negotiate
Speaker: Jacqui Kavanagh, Managing Director, Trinity Event Solutions
14:00 - 14:45 How
to...select wine Speaker: Hannah Tovey, Publisher, Imbibe
PCMA SESSION 15:00 - 15:45 Outsourcing – a strategic business advantage
Sponsored by Scottish Exhibition and Conference Centre, Glasgow
• Assess your team’s outsourcing practice • Determine opportunities for improvement • Collect new ideas and practices
Speakers: Sherrif Karamat, CAE, Chief Operating Offi cer, PCMA, Carolyn Pund, Sr. Manager, Global Strategic Meetings Management, Cisco Systems, Lisa Schelle, CMM, Director, Global Meetings & Events, Nike and Klaus Span, Senior Manager of Marketing, Demand Programmes & Alliances, IBM
PCMA SESSION 16:00 - 16:45 PCMA Idea Exchange
Sponsored by Scottish Exhibition and Conference Centre, Glasgow • Participate in a lively idea swap with other industry colleagues
• Gain clear takeaways to put into action when you return to your offi ce
Facilitator: Sherrif Karamat, CAE, Chief Operating Offi cer, PCMA
17:00 - 18:00 The Next Big Thing Semi-Final 1
• An X-factor style, corporate entertainment talent competition • Help us decide who wins and goes through to Thursday’s fi nal
• Showcases from the hottest acts in corporate entertainment
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www.international-confex.com
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