imply you change your decisions, it does mean you treat everyone in a calm, dignifi ed manner. This is essential. Educators have to be re- sponsive to families and the public, and try to help. Ultimately, a professional is a
role model. As the athletic director, it’s your responsibility to set a good, positive example for your coaches and student-athletes. It is impossible to expect others to follow expec- tations and standards if you don’t model this same behavior. The most powerful aspect of professional lead- ership is setting an example. Professionalism also involves extending beyond personal inter- ests and gains to help others, such as colleagues, student-athletes and coaches. Helping and serving oth- ers is fundamental for all athletic directors working within education- based programs. This aspect is as
simple as providing your time, an ear and encouragement.
Stay Informed
Closely related to the concept of professionalism is professional
“It is impossible to expect
others to follow expectations and standards if you don’t model this same behavior ...”
development. The responsibilities and tasks of the athletic director’s position constantly are evolving and changing, so it stands to reason you need to learn and update your skills.
The moment you believe you have all of the answers, you have started your downhill slide. Learning is a continuous journey and not a one- time destination. A good professional athletic admin-
istrator, therefore, attends conferenc- es, takes courses (I suggest National Interscholastic Athletic Administra- tor Association Leadership Training Institute courses), reads journals and is open to new developments and ad- vancements with technology. While these efforts take time, your profes- sionalism depends upon expanding horizons and continual learning. In spite of the possible ambigu- ity of the term professionalism, its application depends on your experi- ence and the expectations of your setting. There is little doubt, how- ever, that professionalism needs to be the bedrock for your position as an athletic director.
Indicate No. 106 on inquiry card or visit:
www.coachadproducts.com coachad.com March/April 2013 9
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