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CONTENTS March/April 2013 Vol.82, No. 6 COVER STORY


24 Budget Balancing Act Deep cuts in high school sports mean athletic directors must take new approaches to planning, fundraising and revenue opportunities


FEATURES


32 Moving From Club To High School Coaching


Is Not An Easy Transition The coach must understand the group dynamic within scholastic teams


35 Creative Fundraising


Ideas For Your Program Cutbacks mean teams must develop their own revenue streams similar to club sports


41 Avoid The


‘Perfect Storm’ Emergency Even with an action plan in place, debrief after emergencies to strengthen your strategy


43 The 6 People You


Need In An Emergency Emergency Action Plans require routine updating and practicing


44 Increase Athlete Participation By Reaching


Out To The Student Body 5 keys for encouraging non-athletes to take the jump into athletics


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4 March/April 2013


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DEPARTMENTS 6


7 8


10 14 16


20 18


46


Between The Lines It’s Time Baseline Testing Becomes Mandatory


Letters There Is No Good In A 105-Point Victory


A.D.Ministration Strive For Professionalism In All Aspects Of Your Job


Powerline Create A Conditioning Culture In The Offseason


The Winning Edge 8 Sure-Fire Ways To Transform A Sports Program


Sports Medicine Spotlight Developing Structure For The Athletic Trainer And Team Physician Relationship


Nutritional Value 5 More Foods Your Athletes Need To Eat


Q & A


How Do DUIs Affect The Status Of Your Staff Members


Product Spotlight: Turf & Field Maintenance Bleachers/Banners/Signs Baseball


Check Out The Latest Innovations In The Market


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