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Michigan Storm, he was able to carve a new tradition that’s welcomed with open arms. It’s possible your high school program can do the same. “When we were brand new, we certainly didn’t utilize fundraising at all or certainly not enough,” Taylor says. “We just wanted to go and we were just trying to navigate the land- scape. We were learning mid-season, and we realized that it was something that we should have got involved in and made it a priority. “That first year until now—two- and-a-half years later—is like night and day because we understand now what the (program) costs are and how they can rise. We just want to make sure we keep them down.”
A Unique Perspective Thinking outside the box seems
to be the common theme, and that means you don’t always have to look
to parents or those with stake in your program to try and gain traction on the fundraising circuit. Several coaches look to businesses in their communities, some of which are willing to take part in discount programs that can raise significant rev- enue for your program with little over- head. Businesses will offer to help you by negotiating specific discounts with restaurants and other retailers, but it’s not that difficult to go out yourself and find companies willing to take part. Once you reach agreements with
those willing to offer deals, find a company that will print your discount cards at a reduced rate. Some pro- grams negotiate the deals, design the cards themselves and find a printer, putting the whole project together with about $1 of overhead per card. Everything else is pure profit. If you plan on running the same fundraiser consecutive years, organiz- ing the discount cards a second time
is as easy as picking up the phone. Many times all it takes is going back to the same businesses and confirm- ing whether they would like to run the same discount for another year. Of course, clubs not willing to com- mit to a larger event still have the typi- cal options that require a larger time commitment from players who usually do the brunt of the legwork. Many pro- grams still sell candy, restaurant cards and cookie dough. It helps the program though it often receives a smaller per- centage of the sales than if you were to organize your own event.
Whatever path you choose, it’s important to try and involve every- one with stake in the program. Build- ing that sort of bond with parents and players motivates everyone to try and do what’s best to keep your club up and running.
“It helps the psyche of the children to get an opportunity to contribute,” Taylor says.
Indicate No. 111 on inquiry card or visit:
www.coachadproducts.com 40 March/April 2013
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