with those types of events, once the photo items are put online it doesn’t require oversight. You don’t have to sit there and actually sell.”
Choosing Traditional Options The traditional fundraisers are still viable options, though many coaches consider those more of a gamble ver- sus larger events. Players can spend five hours working the tables at a bake sale and it’s impossible to determine whether they’ll walk away with $100 or $1,000. Creating a concert or even a local tournament allows organiza- tions to focus their resources at one event, minimizing the risk.
There are other ways club and high school programs can earn extra cash. Here are a few tips: • Develop your budget: Before you determine what direction you should take with your program, try to estimate what it’s going to cost. A
budget may be created between the coach and athletic director, but make sure it’s on point. Don’t assume that rolling over last year’s budget will meet this year’s needs. • Get an event sponsor: Depend- ing on school or club policy, you may be able to have a local business spon- sor some of your community-wide events. Get creative and see what sort of partnerships are in the best interest of your program. • Host a tournament: If your fa- cilities can support it, creating your own event and luring a number of teams to compete can help you bring some revenue to your team. Some high schools host a Christmas tourna- ment or other competition that invites schools in nearby communities. Just do it right—create a quality,
organized tournament where all teams can benefit. “For fundraising, one thing a lot of people do is run their own tournaments, because between the ad-
mission charges and the concessions you can have a really nice weekend,” says Dan Krauser of the World Class Basketball Association in Illinois. • Utilize fundraising companies: There are several companies that will help your program develop an effec- tive fundraiser for a fee. It’s important that you analyze whether this is worth the cost, and if an outside resource is truly what fits into your plans. Regardless of the direction you choose, coaches agree that one of the best things you can do for your program is to take advantage of the resources available to you. Your or- ganization likely is loaded with par- ents who are willing to lend a hand in some capacity. Find out what they’re capable of and how big of a commit- ment they’ll make. That’s what Taylor learned, and by utilizing parents who are strong- ly committed to the success of the continued on page 40
Indicate No. 113 on inquiry card or visit:
www.coachadproducts.com coachad.com March/April 2013 37
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